Especialista en Ventas Digitales y CRM

Placements24; Toluca; Hybrid; MXN 1,119,000 - 1,679,000; Full time

Benefits offered by this job

Performance bonuses

Health insurance

Paid time off

Remote work flexibility

Professional development opportunities

Job summary

Placements24 is seeking an experienced Especialista en Ventas Digitales y CRM to drive online revenue and optimize CRM-driven campaigns. The role focuses on expanding digital sales, enhancing customer journeys, and leveraging data to tailor marketing efforts across channels.

You will manage CRM tools, oversee e-commerce platforms, and collaborate with marketing, product, and support teams to maximize conversions and retention in a remote-first environment.

Qualifications

• Proven experience in digital sales, e-commerce management, or digital marketing with CRM focus.
• Strong knowledge of CRM platforms and their use in sales/marketing.
• Experience with e-commerce platforms and SEO/SEM.
• Analytical skills and proficiency with web analytics tools.
• Excellent written and verbal communication; able to work remotely.

Responsibilities

• Develop and execute digital sales strategies to increase online revenue and market share.
• Manage and optimize CRM systems to track customer interactions, segment audiences, and personalize marketing campaigns.
• Oversee e-commerce platforms, ensuring a seamless and engaging customer journey from browsing to checkout.
• Implement and manage digital marketing campaigns (SEO, SEM, social media, email marketing) to drive traffic and conversions.
• Analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.
• Develop and implement strategies for customer acquisition, retention, and loyalty programs.
• Create engaging content for digital channels, including website copy, social media posts, and email newsletters.
• Collaborate with cross-functional teams (marketing, product, customer support) to ensure alignment of digital initiatives.
• Stay abreast of the latest trends and best practices in digital sales, e-commerce, and CRM technologies.
• Provide regular reports on key performance indicators (KPIs) to senior management.

Skills

Digital sales

CRM implementation

E-commerce management

Digital marketing

Salesforce

HubSpot

Zoho CRM

Shopify

Magento

WooCommerce

SEO

SEM

Social media marketing

Email marketing

Google Analytics

Analytical skills

Written and verbal communication

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Salesforce

HubSpot

Zoho CRM

Shopify

Magento

WooCommerce

Google Analytics

Job description

About the Role

Our client, a forward-thinking retail company, is seeking a highly skilled and motivated Especialista en Ventas Digitales y CRM to join their fully remote team. This position is crucial for driving online sales performance, optimizing customer acquisition and retention strategies through digital channels, and leveraging CRM data to enhance customer engagement and personalize experiences. The ideal candidate possesses a deep understanding of e-commerce, digital marketing, CRM platforms, and data analytics. You will play a key role in shaping our client's digital presence and driving revenue growth through innovative online sales initiatives. This is a remote-first opportunity, allowing you to work from anywhere while making a significant impact on our client's digital success.

Key Responsibilities

• Develop and execute digital sales strategies to increase online revenue and market share.
• Manage and optimize CRM systems to track customer interactions, segment audiences, and personalize marketing campaigns.
• Oversee e-commerce platforms, ensuring a seamless and engaging customer journey from browsing to checkout.
• Implement and manage digital marketing campaigns (SEO, SEM, social media, email marketing) to drive traffic and conversions.
• Analyze website traffic, sales data, and customer behavior to identify trends and opportunities for improvement.
• Develop and implement strategies for customer acquisition, retention, and loyalty programs.
• Create engaging content for digital channels, including website copy, social media posts, and email newsletters.
• Collaborate with cross-functional teams (marketing, product, customer support) to ensure alignment of digital initiatives.
• Stay abreast of the latest trends and best practices in digital sales, e-commerce, and CRM technologies.
• Provide regular reports on key performance indicators (KPIs) to senior management.

Requirements

Proven experience in digital sales, e-commerce management, or digital marketing, with a strong focus on CRM implementation and utilization. In-depth knowledge of CRM platforms (e.g., Salesforce, HubSpot, Zoho CRM) and their application in sales and marketing. Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce). Strong understanding of SEO, SEM, social media marketing, and email marketing best practices. Excellent analytical skills with the ability to interpret data and translate it into actionable insights. Proficiency in using web analytics tools (e.g., Google Analytics). Strong written and verbal communication skills. Ability to work independently, manage multiple projects, and meet deadlines in a remote work environment. Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience. Experience in the retail sector is a plus.

Benefits

Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package, including health insurance and paid time off. As a remote position, you will enjoy the flexibility and work-life balance that comes with working from home. We provide opportunities for professional development, continuous learning, and career advancement within a growing digital landscape. Join a collaborative and innovative team that is passionate about leveraging technology to drive business success.