Especialista en Marketing Digital (Hybrid) – Mérida

Placements24; Mérida; Hybrid; MXN 180,000 - 240,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Hybrid work

Training programs

Career growth

Job summary

Placements24 seeks a creative and analytical Especialista en Marketing Digital to join the Mérida team in a hybrid role. You will develop, execute, and optimize digital marketing campaigns across social, search, and email, while creating content and driving lead generation.

Ideal candidates bring strong analytics, data-driven insights, and Spanish fluency to shape online presence and measurable growth in the Mérida market.

Qualifications

• Proven digital marketing experience with a portfolio of campaigns.
• Experience leading SEO/SEM, email, social media, and display campaigns.
• Solid knowledge of website analytics tools (e.g., Google Analytics).
• Experience with CMS and email marketing platforms.
• Strong analytical and creative thinking skills.
• Excellent written and verbal communication skills in Spanish.

Responsibilities

• Develop, implement, and manage digital marketing campaigns across channels (social, search, email).
• Create engaging content for websites, social media, blogs, and newsletters.
• Manage and optimize SEO/SEM strategies to improve rankings and traffic.
• Plan and execute email marketing campaigns with segmentation and analysis.
• Monitor website traffic, campaign performance, and ROI with analytics tools.
• Stay up-to-date with digital marketing trends and best practices.
• Collaborate with design and content teams for brand consistency.
• Identify target audiences and devise effective reach strategies.
• Manage the digital marketing budget and allocate resources.
• Report on key metrics and provide insights for optimization.

Skills

Digital marketing

SEO/SEM

Content marketing

Analytics

Spanish language

Education

Bachelor's degree in Marketing or related

Tools

Google Analytics

CMS

Email platforms

Job description

Placements24 seeks a creative and analytical Especialista en Marketing Digital to join the Mérida team in a hybrid role. You will develop, execute, and optimize digital marketing campaigns across social, search, and email, while creating content and driving lead generation.

Ideal candidates bring strong analytics, data-driven insights, and Spanish fluency to shape online presence and measurable growth in the Mérida market.