Especialista de Adquisición de Clientes

Placements24; Mexicali; Hybrid; MXN 250,000 - 450,000; Full time

Benefits offered by this job

Health benefits

Remote work

Professional development

Job summary

Placements24 is seeking a driven Customer Acquisition Specialist to join a fully remote team. You will generate leads, manage outbound and digital campaigns, and convert prospects into paying customers to accelerate company growth.

The ideal candidate has proven experience in customer acquisition, strong communication skills, and a data-driven mindset. This remote role offers flexible work arrangements, a competitive salary, and opportunities for professional development.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• Proven experience in customer acquisition, lead generation or digital marketing.
• Strong written and verbal communication with a persuasive tone.
• Experience using CRM and marketing automation is a plus.

Responsibilities

• Develop and execute strategies to attract and acquire new customers across platforms.
• Identify target segments and tailor outreach campaigns accordingly.
• Use digital channels (social, email, paid ads) to generate qualified leads.
• Conduct outbound calls and follow-ups to move prospects through the funnel.
• Analyze campaign data and KPIs to optimize ROI.
• Collaborate with marketing to craft compelling acquisition content.
• Monitor CAC, conversion rates, and CLV; report on metrics.
• Stay updated on industry trends in customer acquisition and digital marketing.
• Test and iterate approaches to improve acquisition effectiveness.
• Coordinate with sales and customer success for smooth onboarding.

Skills

Lead generation

Digital marketing

CRM proficiency

Analytics

Remote work

Communication skills

Education

Bachelor's degree in Marketing/Business/Communications

Tools

CRM software

Marketing automation tools

Job description

About the Role

Our client is seeking a driven and results-oriented Customer Acquisition Specialist to join their fully remote team. This role is essential for identifying and attracting new customers through various digital and direct outreach channels. The ideal candidate will have a strong understanding of marketing principles, excellent communication skills, and a passion for driving customer growth. You will be responsible for implementing strategies to generate leads, nurture prospects, and convert them into loyal customers. This is a fantastic opportunity to work remotely and contribute directly to the company's expansion, leveraging innovative acquisition techniques from anywhere.

Key Responsibilities

• Develop and execute strategies to attract and acquire new customers across various platforms.
• Identify target customer segments and tailor outreach campaigns to resonate with their needs and preferences.
• Utilize digital marketing channels (e.g., social media, email marketing, paid advertising) to generate qualified leads.
• Conduct outbound calls and personalized follow-ups to engage potential customers and move them through the sales funnel.
• Analyze campaign performance data and KPIs to optimize acquisition strategies for maximum ROI.
• Collaborate with the marketing team to create compelling content and messaging for acquisition campaigns.
• Track and report on key metrics related to customer acquisition cost (CAC), conversion rates, and customer lifetime value (CLV).
• Stay informed about industry best practices and emerging trends in customer acquisition and digital marketing.
• Continuously test and iterate on different approaches to improve acquisition effectiveness.
• Work closely with the sales and customer success teams to ensure a smooth onboarding process for new customers.

Requirements

• Proven experience in customer acquisition, lead generation, digital marketing, or a related sales/marketing role.
• Demonstrated success in meeting or exceeding acquisition targets.
• Strong understanding of digital marketing channels and tactics.
• Excellent written and verbal communication skills, with a persuasive and engaging tone.
• Proficiency in CRM software and marketing automation tools is a plus.
• Data-driven mindset with strong analytical skills to interpret campaign performance.
• Self-motivated, proactive, and able to manage time effectively in a remote work environment.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Ability to work independently and collaborate effectively with a remote team.

Benefits

• This fully remote position offers the ultimate flexibility and autonomy.
• Our client provides a competitive salary and performance-based incentives, along with comprehensive health benefits and retirement savings plans.
• You will have access to ongoing training and professional development opportunities to enhance your skills in customer acquisition and digital strategies.
• Join a dynamic, forward-thinking company culture that values innovation and results.
• Be part of a team that is passionate about growth and customer success, with the opportunity to make a significant impact from the comfort of your own home.