Gerente de Campañas Publicitarias

Placements24; Toluca; Hybrid; MXN 480,000 - 760,000; Full time

Benefits offered by this job

Competitive salary

Health insurance

Paid time off

Online learning resources

Autonomy & collaboration

Job summary

Placements24 is seeking an Advertising Campaign Manager for a fully remote role. You will lead large-scale paid media campaigns across Google Ads, Facebook/Instagram, LinkedIn, and programmatic channels to build brand awareness, generate leads, and drive sales.

The role requires 7+ years in digital advertising, strong analytics (GA and reporting tools), and proven ROI success. Remote work is supported with competitive compensation and opportunities for growth.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Minimum of 7 years of experience in managing digital advertising campaigns, with a focus on paid media.
• Proven track record managing significant ad budgets and achieving ROI targets.
• Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant ad platforms.
• Strong analytical skills with proficiency in Google Analytics and reporting tools.
• Excellent communication and presentation skills, comfortable working remotely.
• Experience in A/B testing and conversion rate optimization (CRO).
• Ability to work independently in a remote environment.
• Strategic thinker with a creative approach to problem-solving.

Responsibilities

• Develop advertising campaign strategies including budget allocation and media planning.
• Manage paid campaigns across Google Ads, Facebook/Instagram, LinkedIn, and programmatic.
• Monitor campaigns in real-time and optimize based on key metrics.
• Conduct market research and competitor analysis to identify opportunities.
• Collaborate with creatives to develop ad copy, visuals, and landing pages.
• Manage relationships with vendors and technology partners.
• Produce regular performance reports with insights and recommendations.
• Stay updated on digital advertising trends and best practices.
• Ensure campaigns align with brand guidelines and marketing objectives.

Skills

Campaign optimization

Paid media management

Analytics

A/B testing

Remote work

Presentation skills

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

GA/Analytics tools

Job description

About the Role

Our client is looking for a dynamic and results-oriented Advertising Campaign Manager to lead their marketing efforts. This is a fully remote position, offering the flexibility to work from anywhere. The ideal candidate will have a proven ability to develop, execute, and optimize large-scale advertising campaigns across various digital platforms. You will be responsible for driving brand awareness, lead generation, and sales growth through strategic campaign management. This role demands creativity, strong analytical skills, and a deep understanding of the advertising landscape. You will be at the forefront of shaping our client's advertising vision and execution. Join a forward-thinking company that values innovation and performance. The successful candidate will be a critical asset to our client's marketing team, driving significant impact on business objectives from a remote setting.

Key Responsibilities

Develop comprehensive advertising campaign strategies, including budget allocation, media planning, and creative direction. Manage the execution of paid advertising campaigns across platforms such as Google Ads, social media (Facebook, Instagram, LinkedIn), and programmatic advertising. Monitor campaign performance in real-time, analyzing key metrics (e.g., CTR, CPC, CPA, ROAS) and making data-driven optimizations. Conduct thorough market research and competitor analysis to identify campaign opportunities and threats. Collaborate with creative teams to develop compelling ad copy, visuals, and landing pages. Manage relationships with advertising vendors and technology partners. Generate regular performance reports for stakeholders, highlighting key insights and recommendations. Stay up-to-date with the latest trends and best practices in digital advertising and media buying. Ensure campaigns are aligned with brand guidelines and marketing objectives.

Requirements

Bachelor's degree in Marketing, Advertising, Business, or a related field. Minimum of 7 years of experience in managing digital advertising campaigns, with a focus on paid media. Proven track record of successfully managing significant advertising budgets and achieving ROI targets. Expertise in Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant ad platforms. Strong analytical skills with proficiency in Google Analytics and other reporting tools. Excellent communication and presentation skills, comfortable working remotely. Experience in A/B testing and conversion rate optimization (CRO). Ability to work independently and manage time effectively in a remote environment. Strategic thinker with a creative approach to problem-solving.

Benefits

This is a fully remote position offering a highly competitive salary and comprehensive benefits package. Our client provides ample opportunities for professional growth and development. You will be part of an innovative and supportive team, with the flexibility to work from anywhere in Mexico. Benefits include health insurance, paid time off, and access to online learning resources. Enjoy a culture that encourages autonomy and collaboration. This is a unique chance to excel in your career without geographic constraints.