Marketing Automation Specialist

Placements24; Región Centro; Hybrid; MXN 391,000 - 725,000; Full time

Benefits offered by this job

Competitive salary with bonuses

Health, dental, vision insurance

Generous PTO and holidays

Professional development opportunities

Fully remote work environment

Access to cutting-edge marketing tech

Career advancement opportunities

Collaborative team culture

Job summary

Placements24 is seeking a Marketing Automation Specialist to design and optimize automated workflows from a fully remote setting. You will build campaigns, nurture leads, and route them to CRM systems while collaborating with marketing, sales, and IT teams.

The ideal candidate has 3–5 years of hands-on MA platform experience, strong analytical skills, and fluency in Spanish. Proficiency in HTML/CSS for emails is a plus. This role offers growth opportunities within a forward‑thinking company.

Qualifications

• Bachelor's degree or higher in Marketing, CS, Business, or related field.
• 3–5 years hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, Eloqua).
• Proven experience designing and implementing complex automation workflows and lead nurturing programs.
• Strong understanding of CRM systems and integration principles.
• Excellent analytical skills to interpret data and drive decisions.
• HTML/CSS proficiency for email/landing page development is a plus.
• Spanish language communication skills required.
• Detail-oriented with strong organizational and project management abilities.
• Ability to work effectively in a fully remote team.

Responsibilities

• Design, build, test, and maintain automated marketing workflows and campaigns.
• Manage lead scoring, nurturing, and routing processes.
• Integrate marketing platforms with CRM systems (e.g., Salesforce).
• Develop and manage email campaigns, segmentation, and personalization.
• Create dynamic landing pages and forms for lead generation.
• Monitor performance, analyze metrics (engagement, ROI), and provide insights.
• Conduct A/B testing to improve campaign effectiveness.
• Ensure data accuracy within MA platform and CRM.
• Collaborate with content and design teams on assets.
• Stay updated on marketing automation trends and best practices.

Skills

HubSpot

Marketo

Pardot

Eloqua

Lead scoring

Lead nurturing

Lead routing

Analytical skills

Spanish communication

Education

Bachelor's degree in Marketing, Computer Science, Business, or related field

Tools

HubSpot

Marketo

Pardot

Eloqua

Salesforce

Job description

About the Role

Our client is seeking a highly skilled and analytical Marketing Automation Specialist to join their innovative team. This fully remote position is ideal for a professional passionate about leveraging technology to streamline marketing processes, personalize customer journeys, and drive engagement. You will be responsible for designing, implementing, and optimizing marketing automation workflows, managing CRM integrations, and analyzing campaign performance to ensure maximum efficiency and impact. The ideal candidate possesses deep expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot), a strong understanding of lead nurturing strategies, and excellent analytical skills. This role offers a unique opportunity to shape our client's customer engagement strategies and contribute to significant business growth through sophisticated automation tactics. You will work collaboratively with marketing, sales, and IT teams to ensure seamless execution and continuous improvement of automated marketing initiatives. We are dedicated to fostering a remote‑first culture that values innovation, collaboration, and employee well‑being.

Key Responsibilities

• Design, build, test, and maintain automated marketing workflows and campaigns.
• Manage and optimize lead scoring, lead nurturing, and lead routing processes.
• Integrate marketing automation platforms with CRM systems (e.g., Salesforce) and other relevant tools.
• Develop and manage email marketing campaigns, segmentation, and personalization strategies within the automation platform.
• Create dynamic landing pages and forms for lead generation and data capture.
• Monitor campaign performance, analyze key metrics (engagement, conversion, ROI), and provide actionable insights.
• Conduct A/B testing on various campaign elements to improve effectiveness.
• Ensure data accuracy and integrity within the marketing automation platform and CRM.
• Collaborate with content and design teams to create assets for automated campaigns.
• Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.

Requirements

• Bachelor's degree in Marketing, Computer Science, Business, or a related field.
• Minimum of 3-5 years of hands‑on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot, Eloqua).
• Proven experience in designing and implementing complex automation workflows and lead nurturing programs.
• Strong understanding of CRM systems and integration principles.
• Excellent analytical skills with the ability to interpret data and drive decisions.
• Proficiency in HTML/CSS for email and landing page development is a plus.
• Strong written and verbal communication skills in Spanish.
• Detail‑oriented with excellent organizational and project management skills.
• Ability to work independently and effectively in a remote team environment.
• Experience with data analysis and reporting tools.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Generous paid time off and holidays.
• Professional development opportunities and training.
• Fully remote work environment fostering flexibility and work‑life balance.
• Access to cutting‑edge marketing technology.
• Opportunities for career advancement within a growing company.
• Supportive and collaborative team culture.