Employer Brand Lead, LATAM

flextronics; Región Centro; On-site; MXN 420,000 - 580,000; Full time

Job summary

Flex seeks an Employer Brand Program Manager to lead LATAM employer branding efforts, attracting top talent and shaping a positive workplace culture. The role focuses on strategy, content creation, events, and collaboration with HR and leadership to integrate branding into talent acquisition.

Ideal candidates have a bachelor’s degree in marketing/HR/communications and at least 3 years in employer branding or recruitment marketing, with strong English writing and project management skills.

Qualifications

• Bachelor’s degree in Marketing, HR, Communications, or related field.
• Minimum of 3 years experience in employer branding, recruitment marketing, or marketing.
• Proven ability to create engaging content across platforms.
• Strong English writing skills (short and long form).
• Strong project management with ability to manage multiple initiatives.

Responsibilities

• Develop and execute a comprehensive employer branding strategy tailored to the LATAM region, aligning with global initiatives and local market trends.
• Create compelling employer branding content, including storytelling, social media posts, videos, and promotional materials for LATAM.
• Collaborate with the local marketing team to ensure consistent messaging across channels.
• Conduct market research to understand candidate motivations, perceptions, and talent competitors in LATAM.
• Work with HR, recruitment, and leadership to integrate branding into talent acquisition and engagement initiatives.
• Organize recruitment events, job fairs, and networking sessions to promote Flex’s employer brand and attract talent.
• Provide regular reports and insights to leadership on branding effectiveness and improvement recommendations.

Skills

Content creation

Employer branding

Project management

Canva

Google Analytics

English writing

Education

Bachelor’s degree in Marketing, HR, Communications, or related field

Tools

Canva

Google Analytics

Job description

Flex seeks an Employer Brand Program Manager to lead LATAM employer branding efforts, attracting top talent and shaping a positive workplace culture. The role focuses on strategy, content creation, events, and collaboration with HR and leadership to integrate branding into talent acquisition.

Ideal candidates have a bachelor’s degree in marketing/HR/communications and at least 3 years in employer branding or recruitment marketing, with strong English writing and project management skills.