Ejecutivo de Marketing Digital B2B

Placements24; Aguascalientes; Vor Ort; MXN 350.000 - 550.000; Vollzeit

Benefits dieser Stelle

Competitive salary

On-site office in Aguascalientes

Training & development opportunities

Zusammenfassung

Placements24 in Aguascalientes, MX is seeking a B2B Digital Marketing Executive to drive lead generation and customer acquisition. You will plan, execute, and optimize campaigns across email, social, content, and paid channels, collaborating closely with Sales to hit growth targets.

The ideal candidate has 3–5 years in B2B digital marketing, strong analytics, and experience with marketing automation and CRM tools. On-site role in a professional office environment.

Qualifikationen

• 3–5 years in B2B digital marketing with lead generation focus.
• Experience with marketing automation platforms (HubSpot/Marketo/Pardot).
• Strong SEO, SEM, email, and social media in B2B context.

Aufgaben

• Develop and execute integrated digital marketing strategies for lead generation.
• Manage email campaigns, segmentation, automation, and analysis.
• Create and curate B2B content (whitepapers, case studies, blogs, webinars).
• Oversee LinkedIn and other platforms; manage paid ads (Google, LinkedIn).
• Collaborate with sales to align marketing with objectives.
• Track metrics, analyze data, report ROI, stay current with trends.
• Manage marketing automation platform to nurture leads.
• Conduct market research and competitive analysis.

Kenntnisse

B2B marketing

Lead generation

Marketing automation

SEO/SEM

Content marketing

Email marketing

Social media

Ausbildung

Bachelor's in Marketing

Tools

HubSpot

Marketo

Pardot

Salesforce

Jobbeschreibung

About the Role

Our client, a leading provider of B2B services, is seeking a dynamic and experienced B2B Digital Marketing Executive to join their team in Aguascalientes, Aguascalientes . This role is focused on driving lead generation and customer acquisition within the business-to-business market through targeted digital strategies. You will be responsible for planning, executing, and optimizing digital marketing campaigns across various channels, including email marketing, social media, content marketing, and paid advertising. The ideal candidate will have a strong understanding of the B2B sales funnel and a proven track record of generating qualified leads. This is an on-site position critical for collaboration with the sales and marketing departments.

Key Responsibilities

• Develop and execute integrated digital marketing strategies to support B2B lead generation goals.
• Manage and optimize email marketing campaigns, including list segmentation, automation, and performance analysis.
• Create and curate engaging content for B2B audiences (e.g., whitepapers, case studies, blog posts, webinars).
• Manage social media presence on relevant platforms (e.g., LinkedIn) to engage with business professionals.
• Oversee paid advertising campaigns (e.g., Google Ads, LinkedIn Ads) targeting specific B2B segments.
• Collaborate with the sales team to ensure alignment between marketing efforts and sales objectives.
• Track, analyze, and report on key marketing metrics, including lead quality, conversion rates, and ROI.
• Stay updated on B2B marketing trends, digital technologies, and industry best practices.
• Manage the marketing automation platform to nurture leads and support the sales process.
• Conduct market research and competitive analysis to identify new opportunities.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 3-5 years of experience in B2B digital marketing, with a focus on lead generation.
• Proven experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Strong understanding of SEO, SEM, email marketing, and social media marketing in a B2B context.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Strong written and verbal communication skills in Spanish; English proficiency is a plus.
• Experience creating compelling B2B content.
• Ability to work effectively in a team and manage multiple projects simultaneously.
• Detail-oriented and results-driven approach.
• Familiarity with CRM systems (e.g., Salesforce) is desirable.

Benefits

• Our client offers a competitive salary, comprehensive benefits package, and opportunities for career advancement within a growing company.
• Employees will work in a professional office environment in Aguascalientes, Aguascalientes , with access to ongoing training and development programs.
• This role provides a stable, on-site position with the chance to make a significant impact on the company's B2B growth strategy.