Estratega B2B de Marketing Digital Presencial

Placements24; Aguascalientes; On-site; MXN 350,000 - 550,000; Full time

Benefits offered by this job

Competitive salary

On-site office in Aguascalientes

Training & development opportunities

Job summary

Placements24 in Aguascalientes, MX is seeking a B2B Digital Marketing Executive to drive lead generation and customer acquisition. You will plan, execute, and optimize campaigns across email, social, content, and paid channels, collaborating closely with Sales to hit growth targets.

The ideal candidate has 3–5 years in B2B digital marketing, strong analytics, and experience with marketing automation and CRM tools. On-site role in a professional office environment.

Qualifications

• 3–5 years in B2B digital marketing with lead generation focus.
• Experience with marketing automation platforms (HubSpot/Marketo/Pardot).
• Strong SEO, SEM, email, and social media in B2B context.

Responsibilities

• Develop and execute integrated digital marketing strategies for lead generation.
• Manage email campaigns, segmentation, automation, and analysis.
• Create and curate B2B content (whitepapers, case studies, blogs, webinars).
• Oversee LinkedIn and other platforms; manage paid ads (Google, LinkedIn).
• Collaborate with sales to align marketing with objectives.
• Track metrics, analyze data, report ROI, stay current with trends.
• Manage marketing automation platform to nurture leads.
• Conduct market research and competitive analysis.

Skills

B2B marketing

Lead generation

Marketing automation

SEO/SEM

Content marketing

Email marketing

Social media

Education

Bachelor's in Marketing

Tools

HubSpot

Marketo

Pardot

Salesforce

Job description

Placements24 in Aguascalientes, MX is seeking a B2B Digital Marketing Executive to drive lead generation and customer acquisition. You will plan, execute, and optimize campaigns across email, social, content, and paid channels, collaborating closely with Sales to hit growth targets.

The ideal candidate has 3–5 years in B2B digital marketing, strong analytics, and experience with marketing automation and CRM tools. On-site role in a professional office environment.