Sr. Marketing Manager

Michael Page International México Reclutamiento Especializado S.A. de C.V; Monterrey; On-site; MXN 1,205,280 - 1,607,040; Full time

Benefits offered by this job

Aguinaldo 30 días

Seguro médico privado individual

Más beneficios según la ley laboral

Job summary

Michael Page International México Reclutamiento Especializado S.A. de C.V. busca un líder de marketing para diseñar y ejecutar la estrategia Go-To-Market enfocada en clientes estadounidenses en el sector BPO/Nearshore.

El candidato transformará iniciativas existentes en una plataforma escalable de demanda y gestionará campañas multicanal para generar pipeline de ventas. Se requiere experiencia en marketing B2B, ABM y colaboración estrecha con liderazgo.

Qualifications

• 7-10 años de experiencia en marketing B2B (preferentemente en outsourcing o servicios)
• Experiencia creando y ejecutando estrategias Go-To-Market
• Fuerte background en generación de demanda y generación de leads
• Experiencia en marketing para clientes con base en Estados Unidos

Responsibilities

• Desarrollar y ejecutar la estrategia Go-To-Market orientada a clientes en EE. UU.
• Transformar iniciativas existentes en un motor de demanda escalable
• Diseñar campañas multicanal B2B de demanda
• Implementar ABM para industrias objetivo
• Definir audiencias ICP y refinar mensajes
• Gestionar el embudo de marketing desde awareness hasta pipeline
• Analizar rendimiento y optimizar ROI
• Construir dashboards y reportes de marketing
• Modelar inversiones de marketing, CAC, pipeline y ROI
• Gestionar HubSpot (automatización, lead scoring, workflows, emails, reporting)
• Producir y supervisar activos de marketing (landing pages, emails, LinkedIn, casos de éxito, materiales de ventas)
• Cooperar con agencias externas y ventas; presentar informes a dirección ejecutiva

Skills

HubSpot

Go-To-Market

ABM

Demand generation

Lead nurturing

Funnel optimization

Marketing analytics

CRM management

Content creation (US audience)

Strategic thinking

Executive collaboration

Tools

HubSpot

Job description

• Marketing Manager
• BPO & Nearshore Outsourcing

Sobre nuestro cliente

Our client is a rapidly growing BPO and Nearshore Outsourcing company that helps U.S.-based organizations scale by building dedicated bilingual teams in Mexico. The company provides customer support, sales, back-office operations, and specialized outsourcing solutions while managing both talent acquisition and day-to-day operations. Its value proposition is centered on delivering high-quality talent, cultural alignment with U.S. businesses, operational excellence, and cost-efficient solutions. The organization has already established key marketing foundations-including brand positioning, SEO, content initiatives, podcasts, and videos-and is now looking for an experienced marketing leader to transform these assets into a comprehensive demand generation strategy. This position reports directly to the CEO and offers the opportunity to significantly influence the company’s commercial growth.

Descripción

• Develop and execute the company's Go-To-Market strategy targeting U.S.-based clients.
• Transform existing marketing initiatives into a scalable demand generation engine.
• Design and implement multi-channel B2B demand generation campaigns.
• Develop and execute Account-Based Marketing (ABM) strategies for target industries.
• Define target audiences and Ideal Customer Profiles (ICP) while continuously refining messaging.
• Create marketing strategies specifically designed for U.S. decision-makers and buyers.
• Manage the complete marketing funnel, from awareness through qualified pipeline generation.
• Analyze campaign performance and continuously optimize ROI.
• Build dashboards, KPIs, and reporting frameworks to measure marketing effectiveness.
• Develop financial models related to marketing investment, CAC, pipeline contribution, and ROI.
• ManageHubSpot, including:
  • Marketing automation
  • Lead scoring
  • Workflows
  • Email sequences
  • Reporting
• Produce and oversee marketing assets including:
  • Landing pages
  • Email campaigns
  • LinkedIn content
  • Case studies
  • Sales enablement materials
• Coordinate and manage external agencies and marketing vendors.
• Partner closely with Sales leadership to align marketing and commercial objectives.
• Present performance reports and strategic recommendations directly to executive leadership.
• Build the future marketing organization as the company continues to grow.

Perfil buscado

Experience

• 7-10 years of B2B marketing experience.
• Proven success creating and executing Go-To-Market strategies.
• Strong background in demand generation and lead generation.
• Experience marketing services to U.S.-based clients.
• Experience in one or more of the following industries:
  • BPO
  • Nearshore Outsourcing
  • IT Outsourcing (ITO)
  • Professional Services
  • Legal Process Outsourcing (LPO)
  • Finance & Accounting Outsourcing (FAO)
  • Similar outsourced service businesses
• Experience building marketing infrastructure in high-growth or startup environments.
• Experience managing external marketing agencies and vendors.
• Experience collaborating directly with executive leadership.

Technical Skills

• Advanced HubSpot expertise.
• Strong understanding of:
  • Marketing automation
  • Demand generation
  • Account-Based Marketing (ABM)
  • CRM management
  • Lead nurturing
  • Funnel optimization
  • Marketing analytics
  • Business intelligence
• Strong financial and analytical acumen, with the ability to measure CAC, ROI, pipeline contribution, and campaign effectiveness.
• Experience creating marketing content for U.S. audiences.

Soft Skills

• Strategic thinker with strong execution capabilities.
• Entrepreneurial mindset.
• Comfortable building processes from scratch.
• Highly organized and data-driven.
• Hands-on attitude and willingness to execute operational tasks.
• Strong communication and presentation skills.
• Collaborative leadership style.
• Ability to influence stakeholders without direct reports.
• Comfortable working in fast-paced, high-growth environments.

Language

• Advanced to near-native English (written and spoken).

Qué Ofrecemos

Compensation:

• MXN $108,000-$144,000 gross monthly salary

Benefits:

• Benefits required by Mexican labor law
• 30 days of Christmas bonus (Aguinaldo)
• Individual private medical insurance
• Opportunity to build and lead the company's marketing function from the ground up
• Direct exposure to executive leadership and strategic decision-making
• High-impact role with significant growth potential within a rapidly expanding international organization