Director of Personalization & Media Strategy

Aeromexico; Ciudad de México; On-site; MXN 3,000,000 - 4,200,000; Full time

Job summary

Aeromexico is seeking a Director of Personalization and Media Strategy to lead the strategic evolution of our media capabilities and 1:1 customer experiences. The role focuses on end-to-end media planning, paid media buying, and orchestration across owned channels including email, WhatsApp, push notifications, and SMS, with a strong emphasis on hyper-personalization.

The candidate will bridge Data, IT, Ecommerce, Loyalty, and Marketing to implement AI-driven, measurable improvements in revenue,

Qualifications

• Bachelor's degree completed.
• Master's degree or relevant professional certification in a related discipline is preferred.
• Fluent in English and Spanish.

Responsibilities

• Lead the strategy and evolution of Aeromexico’s media capabilities, including end-to-end media planning and optimization.
• Oversee hyper-personalization initiatives, integrating Data, IT, Ecommerce, Loyalty, and Marketing to improve customer experiences.
• Define 1:1 customer relationship and contact strategy across paid, owned, and social channels.
• Govern integrated media strategy, measurement, and investment principles to drive measurable business impact.

Skills

Strategic leadership

Data-driven

CRM/MarTech

Personalization

Media strategy

Cross-functional leadership

Education

Bachelor's degree completed

Master's degree or related cert

Job description

Aeromexico is seeking a Director of Personalization and Media Strategy to lead the strategic evolution of our media capabilities and 1:1 customer experiences. The role focuses on end-to-end media planning, paid media buying, and orchestration across owned channels including email, WhatsApp, push notifications, and SMS, with a strong emphasis on hyper-personalization.

The candidate will bridge Data, IT, Ecommerce, Loyalty, and Marketing to implement AI-driven, measurable improvements in revenue,