Senior CRM Strategist — Personalisation & Lifecycle

Ten Group; Ciudad de México; Hybrid; MXN 900,000 - 1,200,000; Full time

Benefits offered by this job

Hybrid working

Paid time off

One month paid Sabbatical after every

One month paid Sabbatical after every

Job summary

Ten Group in Mexico City is seeking a Senior CRM Specialist to lead end-to-end CRM campaigns across email and other channels, with a focus on personalisation, optimisation, and commercial impact. You will partner with Marketing, Product, Data, CS and Technology to align CRM activity with business goals.

You will own journey design from onboarding to reactivation, leverage behavioural and preference data, and drive improvements in engagement, conversion, and lifetime value within a hybrid work

Qualifications

• Significant experience in CRM or lifecycle marketing, ideally within a consumer, membership, or subscription-led business.
• Strong hands-on experience with CRM platforms (Braze or Klaviyo or similar).
• Proven experience delivering automated journeys and personalised campaigns at scale.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Excellent stakeholder management and communication skills.
• Strong technical understanding of CRM platforms and data architecture, including audience segmentation, data models, automation logic, integrations, and troubleshooting delivery or data issues in partnership with technical teams.
• Fluent in English.

Responsibilities

• Own the planning and delivery of CRM campaigns and automated journeys across email and other CRM channels.
• Translate business objectives into clear CRM strategies that drive engagement, conversion, and retention.
• Champion CRM best practice, ensuring communications are customer-first, compliant, and value-led.
• Provide strategic influence, collaborating with other teams to align email campaigns with overall marketing goals.
• Own the end-to-end strategy for email marketing, including planning, segmentation, automation, and optimisation.
• Design, build, and optimise multi-step CRM journeys (e.g. onboarding, activation, engagement, reactivation).
• Lead the development of personalised, dynamic content using behavioural, transactional, and preference data.
• Ensure campaigns are delivered accurately, on time, and to a consistently high standard.
• Drive email list growth, segmentation, personalisation, and targeting strategies.
• Leverage data to segment audiences intelligently and deliver relevant, timely communications.
• Develop and own testing and optimisation frameworks (A/B testing, holdout testing, performance benchmarking).
• Use insights to continuously improve performance against KPIs.
• Monitor and report on CRM performance, providing clear insights and recommendations to stakeholders.
• Partner with analytics teams to define success metrics and measurement frameworks.
• Use performance learnings to inform future CRM strategy and roadmap planning.
• Act as a trusted CRM partner to cross-functional teams, including Marketing, Product, Tech, Legal, and Customer Experience.
• Influence stakeholders with data-driven recommendations and clear communication.
• Support alignment on CRM priorities, timelines, and best practice.
• Ensure CRM activity complies with data privacy regulations and internal governance standards.
• Contribute to the development of CRM guidelines, documentation, and ways of working.
• Stay up to date with industry trends, tools, and innovations, proactively identifying opportunities for improvement.

Skills

CRM strategy

Campaign planning

Personalisation

Data analytics

Stakeholder mgmt

Tech data architecture

Fluent English

Tools

Braze/Klaviyo platforms

Job description

Ten Group in Mexico City is seeking a Senior CRM Specialist to lead end-to-end CRM campaigns across email and other channels, with a focus on personalisation, optimisation, and commercial impact. You will partner with Marketing, Product, Data, CS and Technology to align CRM activity with business goals.

You will own journey design from onboarding to reactivation, leverage behavioural and preference data, and drive improvements in engagement, conversion, and lifetime value within a hybrid work