Director of Media Operations & Quality

Incubeta; Ciudad de México; Híbrido; MXN 1.800.000 - 2.400.000; Jornada completa

Descripción de la vacante

Incubeta seeks a Media Operations Director based in Mexico to own and elevate media delivery across the US and Mexico markets. You will work with the VP, Media and the execution team to improve quality, consistency, efficiency and scalability of media campaigns.

This strategic, hands-on role focuses on media excellence, processes and quality—without people management or client-facing duties. You will codify best practices and adapt global standards to client needs in North America.

Formación

• Significant experience in media operations, media activation, paid media or digital media execution.
• Hands-on experience managing campaigns across major media platforms.
• Deep knowledge of Google Ads, DV360, CM360 and Meta/LinkedIn.
• Experience with US-based clients or US-focused media environments.
• Experience creating or implementing SOPs, playbooks, QA frameworks and operational processes.
• Strong analytical and problem-solving skills, with the ability to identify root causes and improve processes.
• Experience driving operational change, automation or the adoption of new media technologies.
• Excellent communication and stakeholder management skills.
• Ability to influence and drive change through collaboration.
• Strong English communication skills.

Responsabilidades

• Own the quality standards for media execution across campaign setup, trafficking, optimization, reporting and account management.
• Build and implement scalable QA frameworks and controls to identify issues before they reach clients.
• Conduct regular audits across accounts and channels.
• Identify recurring quality issues and address their root causes.
• Establish a culture of accountability and continuous improvement around delivery quality.
• Translate global media standards and platform best practices into practical playbooks, SOPs, workflows and controls.
• Identify inefficiencies, execution risks and unnecessary complexity across media processes.
• Standardize and simplify ways of working across accounts, teams and channels.
• Partner with the VP, Media to prioritize and remove operational roadblocks.
• Evaluate and implement new tools, automation and ways of working that improve efficiency, quality and scalability.
• Keep operating standards current as platforms, technologies and client expectations evolve.
• Bring strong, hands-on experience across major media platforms, particularly Google Ads, DV360, CM360, Meta/Facebook, LinkedIn.
• Stay current with platform releases, policy changes and product updates.
• Translate changes in media platforms into practical updates to internal processes and execution standards.
• Bring first-hand knowledge of US client expectations into the team's operating standards.
• Establish consistent media execution standards across US and Mexico clients.
• Ensure the Mexico-based execution team applies the same quality bar and level of rigor across both markets.
• Support the VP, Media in communicating market-specific context and requirements to the execution team.
• Act as the key connection between the Global Media Capability team and the media execution team in Mexico.

Conocimientos

Media operations

Campaign management

Analytics

Stakeholder management

Change management

English proficiency

Herramientas

Google Ads

DV360

CM360

Meta/Facebook

LinkedIn

Descripción del empleo

Incubeta seeks a Media Operations Director based in Mexico to own and elevate media delivery across the US and Mexico markets. You will work with the VP, Media and the execution team to improve quality, consistency, efficiency and scalability of media campaigns.

This strategic, hands-on role focuses on media excellence, processes and quality—without people management or client-facing duties. You will codify best practices and adapt global standards to client needs in North America.