Director, Digital Media & Content Ecosystems

Kraft Heinz; Ciudad de México; Presencial; MXN 900.000 - 1.500.000; Jornada completa

Descripción de la vacante

Kraft Heinz is seeking a modern Media & Digital leader to drive brand presence across Tomato Ketchup and Mayonnaise categories. You will own annual media planning, manage day-to-day media activities, and guide in-house digital and content capabilities, collaborating with global and local partners to maximize ROI.

The role demands deep expertise in media strategy, content creation, social ecosystems, and emerging formats, with a strong track record in driving business impact and brand relevance.

Formación

• Advertising, media, content creation or agency ecosystem background.
• 10 years of experience in media strategy, media planning and digital marketing.
• Extensive expertise in digital media, content, social ecosystems & influencer.
• Proven track record in media planning and media effectiveness.
• Fluent English

Responsabilidades

• Translate brand objectives into integrated media and digital strategies.
• Define audience, channel, content and investment priorities across touchpoints.
• Build social and content ecosystems with influencer strategies.
• Execute media investments with excellence and accountability and measure ROI.
• Develop future-ready digital marketing capabilities and in-house content capabilities.

Conocimientos

Media strategy

Media planning

Digital ecosystem

Social expertise

Emerging digital formats

Content creation

Performance Marketing

Fluent English

Descripción del empleo

Kraft Heinz is seeking a modern Media & Digital leader to drive brand presence across Tomato Ketchup and Mayonnaise categories. You will own annual media planning, manage day-to-day media activities, and guide in-house digital and content capabilities, collaborating with global and local partners to maximize ROI.

The role demands deep expertise in media strategy, content creation, social ecosystems, and emerging formats, with a strong track record in driving business impact and brand relevance.