Marketing & Consumer Digital Deployment Lead

PepsiCo; Ciudad de México; Presencial; MXN 1.200.000 - 2.000.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Learning programs

Wellness initiatives

Flexible working arrangements

Scholarship programs

Descripción de la vacante

PepsiCo is seeking a Digital Deployment Sr Manager to lead the strategy, deployment and ongoing evolution of its Marketing and Consumer Digital ecosystem. You will align digital capabilities with marketing and sales priorities, driving adoption, value realization and cross-team collaboration.

In this role, you will partner with Marketing, Consumer Insights, Media, Sales and Global Product teams to build scalable technology solutions, enhance data-driven decision making, and accelerate digital

Formación

• Proven experience leading end-to-end deployment of enterprise digital products and technology capabilities.
• Experience leading Marketing Technology or Consumer Digital transformation initiatives.
• Strong understanding of MarTech ecosystems including CDPs, Marketing Automation, and CDP platforms.
• Experience deploying Media Technology platforms for planning, activation, optimization and measurement.
• Experience implementing Digital Promotion platforms and promotional execution capabilities.
• Strong knowledge of Consumer Insights platforms, analytics and data-driven decision making.

Responsabilidades

• Lead deployment strategy for Marketing and Consumer Digital products across Media, Promotions, Insights and Data.
• Own deployment governance and execution to ensure readiness, adoption and value realization.
• Partner with multiple orgs to translate business needs into scalable technology solutions.
• Drive adoption of digital capabilities such as Media Planning, Campaign Measurement and Marketing Automation.
• Define KPIs to measure deployment success and ROI.

Conocimientos

Deployment leadership

Marketing/Consumer digital

Strategic planning

Stakeholder management

Herramientas

CDP

Marketing Automation

Digital Analytics

Descripción del empleo

PepsiCo is seeking a Digital Deployment Sr Manager to lead the strategy, deployment and ongoing evolution of its Marketing and Consumer Digital ecosystem. You will align digital capabilities with marketing and sales priorities, driving adoption, value realization and cross-team collaboration.

In this role, you will partner with Marketing, Consumer Insights, Media, Sales and Global Product teams to build scalable technology solutions, enhance data-driven decision making, and accelerate digital