Flexible Content Strategy & Digital Marketing Lead

PepsiCo; Ciudad de México; Presencial; MXN 300.000 - 600.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional development programs

Wellness programs

Flexible working hours

Scholarship programs

Descripción de la vacante

PepsiCo is seeking a Media Strategy & Planning Sr Analyst to craft audience-first content strategies and oversee cross-functional content initiatives. You will collaborate with Brand, Media, Data, and eCommerce teams, optimize campaigns, and drive measurable digital impact across platforms.

The role emphasizes coordinating stakeholders, delivering on-brand content on time, and leveraging first-party data to personalize and optimize content activations for key brands.

Formación

• 3+ years of experience in digital marketing, content strategy, media, or project execution.

Responsabilidades

• Develop and execute audience-first content strategies for digital channels.
• Ensure content activations are data-driven with 1PD and audience analytics.
• Own execution of content projects with timely delivery and alignment to brand objectives.
• Manage Full-Funnel Content Activations and digital pilots for brands and campaigns.
• Coordinate cross-functional teams and external partners for flawless execution.
• Optimize ecommerce content for visibility on retailer platforms and brand stores.
• Monitor digital performance and derive insights to improve ROAS, CTR, and engagement.
• Test content innovation pilots with platforms like TikTok, Meta, and Google.
• Ensure project management keeps deliverables on track and resolves blockers.
• Report on content effectiveness with actionable recommendations.

Conocimientos

Digital marketing

Content strategy

Audience segmentation

Media activation

Project management

Cross-functional collaboration

Data-driven decisions

Descripción del empleo

PepsiCo is seeking a Media Strategy & Planning Sr Analyst to craft audience-first content strategies and oversee cross-functional content initiatives. You will collaborate with Brand, Media, Data, and eCommerce teams, optimize campaigns, and drive measurable digital impact across platforms.

The role emphasizes coordinating stakeholders, delivering on-brand content on time, and leveraging first-party data to personalize and optimize content activations for key brands.