Digital Sales Analytics Specialist

Scotiabank; Ciudad de México; Presencial; MXN 420.000 - 620.000; Jornada completa

Descripción de la vacante

The Digital Sales Analyst at Scotiabank Mexico leads data-driven insights across digital channels to optimize conversion, acquisition, and engagement. You will develop dashboards, monitor KPIs, and deliver strategic reporting to cross-functional teams.

In this role you will collaborate with product, design, marketing and technology teams to ensure tool availability, data integrity, and actionable recommendations, aligning digital initiatives with business goals.

Formación

• 3+ years of experience in digital analytics, sales performance, or business intelligence.
• Proficiency in Excel, SQL, Power BI, Tableau, Google Analytics.
• Bachelor’s degree in a relevant field.

Responsabilidades

• Track and analyze KPIs across digital channels (CTR, conversions, engagement).
• Monitor sales performance by product and channel; identify trends and root causes.
• Design and maintain dashboards and management tools to measure digital sales levels.
• Generate and distribute performance reports to stakeholders and support business reviews.
• Coordinate with product, design, marketing and tech teams to ensure availability and functionality of products.
• Ensure product-channel fit to enhance digital distribution.
• Ensure data integrity and compliance with governance and audit standards.
• Stay up to date with industry trends and propose innovative measurement approaches.
• Lead or support new tracking methodologies and performance frameworks.

Conocimientos

Excel

SQL

Power BI

Tableau

Google Analytics

Educación

Bachelor's degree in Data Science, Business, Marketing, Engineering, or related field

Descripción del empleo

The Digital Sales Analyst at Scotiabank Mexico leads data-driven insights across digital channels to optimize conversion, acquisition, and engagement. You will develop dashboards, monitor KPIs, and deliver strategic reporting to cross-functional teams.

In this role you will collaborate with product, design, marketing and technology teams to ensure tool availability, data integrity, and actionable recommendations, aligning digital initiatives with business goals.