Digital Analytics Technical Consultant – Developer

At Home Eldercare of Winston Salem; Ciudad de México; Presencial; MXN 700.000 - 1.000.000; Jornada completa

Descripción de la vacante

Convergys in Mexico City is seeking a Senior Digital Analytics Developer & Analyst to design, implement, and validate measurement solutions across web and mobile. You will translate business needs into tracking specs, data layers, and tagging designs while leading client conversations.

The role combines front-end analytics development with analytics strategy, requiring strong JavaScript skills, expertise in Adobe Analytics and GA4, and the ability to communicate complex concepts to executives.

Formación

• 5+ years of hands-on digital analytics development and implementation experience.
• Strong experience with Adobe Analytics, Google Analytics 4, Adobe Data Collection, and Google Tag Manager.
• Proficiency in JavaScript, including event handling, DOM traversal, data transformation, asynchronous execution, browser storage, and debugging.
• Experience with DOM inspection, DOM scraping, CSS selectors, and browser developer tools.
• Experience designing and maintaining data layers for websites, single-page applications, or mobile experiences.
• Ability to test analytics implementations across browsers, devices, environments, and release cycles.
• Experience creating technical specifications, data dictionaries, test plans, and implementation documentation.
• Experience working in Agile delivery environments using Jira, Azure DevOps, or similar tools.
• Demonstrated experience working directly with clients and senior business stakeholders.
• Strong presentation and executive communication skills, with the ability to convert technical details into clear business implications and recommendations.

Responsabilidades

• Translate business requirements into tracking specifications, data layer requirements, tagging designs, and acceptance criteria.
• Develop and maintain analytics implementations using Adobe Data Collection, Adobe Analytics, Google Tag Manager, Google Analytics 4, and Adobe Customer Journey Analytics.
• Write and troubleshoot custom JavaScript to capture page views, user interactions, forms, navigation, ecommerce activity, media engagement, and other customer behaviors.
• Use HTML, CSS, Regular Expressions, DOM traversal, and DOM scraping to identify, capture, transform, and validate digital experience data.
• Design and maintain scalable data layers across websites, single-page applications, and mobile experiences.
• Partner with developers and architects to integrate measurement requirements into application code and release processes.
• Test and debug analytics implementations using browser developer tools, network requests, console logging, tag debuggers, and platform-specific validation tools.
• Identify and resolve issues such as missing values, duplicate events, race conditions, selector changes, malformed requests, and inconsistent data.
• Create and maintain data dictionaries, tracking specifications, implementation guides, test plans, release notes, and technical documentation.
• Build reports and visualizations using Adobe Analysis Workspace, Adobe CJA, Looker Studio, Power BI, or similar tools.
• Own analytics implementation projects from discovery and solution design through development, testing, deployment, and post-launch validation.
• Lead client discovery sessions, technical reviews, solution walkthroughs, and implementation readouts.
• Translate technical architecture, data-quality issues, dependencies, and tradeoffs into concise executive-level recommendations.
• Clearly communicate business impact, delivery risks, priorities, and next steps to technical and non-technical stakeholders.
• Promote reusable development patterns, implementation standards, governance, and opportunities to automate quality assurance.

Conocimientos

JavaScript

Adobe Analytics

Google Analytics 4

Adobe Data Collection

Google Tag Manager

Data Layer Design

DOM Traversal

HTML

CSS

jQuery

JSON

Regex

Experimentation

Executive communication

Herramientas

Adobe Analysis Workspace

Adobe Customer Journey Analytics

Looker Studio

Power BI

Descripción del empleo

Role OverviewThe Digital Analytics Developer & Analyst is a hands-on technical and client-facing role responsible for designing, implementing, testing, and maintaining measurement solutions across web and mobile experiences. This role ensures accurate, reliable data collection that supports marketing effectiveness, customer journey optimization, experimentation, personalization, and business decision-making.The ideal candidate combines strong front-end development and analytics implementation skills with the confidence to lead client conversations. They can translate complex technical concepts, risks, and recommendations into clear executive-level messages focused on business impact and next steps.ResponsibilitiesTranslate business requirements into technical tracking specifications, data layer requirements, tagging designs, and acceptance criteria.Develop and maintain analytics implementations using Adobe Data Collection, Adobe Analytics, Google Tag Manager, Google Analytics 4, and Adobe Customer Journey Analytics.Write and troubleshoot custom JavaScript to capture page views, user interactions, forms, navigation, ecommerce activity, media engagement, and other customer behaviors.Use HTML, CSS, Regular Expressions, DOM traversal, and DOM scraping to identify, capture, transform, and validate digital experience data.Design and maintain scalable data layers across websites, single-page applications, and mobile experiences.Partner with developers and architects to integrate measurement requirements into application code and release processes.Test and debug analytics implementations using browser developer tools, network requests, console logging, tag debuggers, and platform-specific validation tools.Identify and resolve issues such as missing values, duplicate events, race conditions, selector changes, malformed requests, and inconsistent data.Support integrations with experimentation, personalization, consent management, and customer data platforms.Create and maintain data dictionaries, tracking specifications, implementation guides, test plans, release notes, and technical documentation.Build reports and visualizations using Adobe Analysis Workspace, Adobe CJA, Looker Studio, Power BI, or similar tools.Own analytics implementation projects from discovery and solution design through development, testing, deployment, and post-launch validation.Lead client discovery sessions, technical reviews, solution walkthroughs, and implementation readouts.Translate technical architecture, data-quality issues, dependencies, and tradeoffs into concise executive-level recommendations.Clearly communicate business impact, delivery risks, priorities, and next steps to technical and non-technical stakeholders.Promote reusable development patterns, implementation standards, governance, and opportunities to automate quality assurance.Required Qualifications5 or more years of hands-on digital analytics development and implementation experience.Strong experience with Adobe Analytics, Google Analytics 4, Adobe Data Collection, and Google Tag Manager.Proficiency in JavaScript, including event handling, DOM traversal, data transformation, asynchronous execution, browser storage, and debugging.Working knowledge of HTML, CSS, jQuery, Regular Expressions, JSON, APIs, cookies, and browser behavior.Experience with DOM inspection, DOM scraping, CSS selectors, and browser developer tools.Experience designing and maintaining data layers for websites, single-page applications, or mobile experiences.Ability to test analytics implementations across browsers, devices, environments, and release cycles.Experience creating technical specifications, data dictionaries, test plans, and implementation documentation.Experience working in Agile delivery environments using Jira, Azure DevOps, or similar tools.Demonstrated experience working directly with clients and senior business stakeholders.Strong presentation and executive communication skills, with the ability to convert technical details into clear business implications and recommendations.Confidence leading client meetings, technical discovery sessions, and executive-level readouts.Preferred QualificationsExperience implementing Adobe Customer Journey Analytics.Adobe Analytics, Adobe CJA, or Adobe Experience Platform certification.Experience with Adobe Target, Optimizely, Adobe Real-Time CDP, Tealium, or similar platforms.Experience with mobile analytics and SDK implementations.Familiarity with consent management platforms, Git, automated testing, SQL, and Python.Familiarity with React, Angular, Vue, or other modern JavaScript frameworks.Experience in a consulting, agency, professional services, or enterprise client environment.Key Skills and BehaviorsStrong technical problem-solving and attention to detailConfident client and executive presenceAbility to simplify complex technical conceptsConsultative, outcome-focused mindsetClear written and verbal communicationStrong ownership and accountabilityEffective collaboration across technical and business teamsAbility to identify ambiguity and clarify requirementsSound judgment when balancing technical quality, business priorities, and delivery constraintsCommitment to standardization, automation, and continuous improvementSuccess in This RoleSuccess means delivering scalable and maintainable analytics solutions, improving confidence in digital data, identifying implementation risks early, and enabling clients and executives to make informed decisions. This individual will be viewed as both a strong analytics developer and a trusted technical advisor.