Digital Marketing Specialist para el Sector Inmobiliario

Placements24; Tlalnepantla; Hybrid; MXN 923,000 - 1,662,000; Full time

Benefits offered by this job

Fully remote work arrangement

Competitive salary

Bonuses based on performance

Professional development and training

Access to cutting-edge marketing tools

Job summary

Placements24 is seeking a highly skilled Digital Marketing Specialist to lead online presence and lead generation for a remote role serving clients in real estate. You will craft and execute campaigns across SEO, SEM, content, email, and social media to drive engagement and qualified leads from anywhere.

The ideal candidate has 3+ years in digital marketing, a track record of inbound funnel optimization, and strong analytics using tools like Google Analytics and Google Ads.

Qualifications

• 3+ years in digital marketing with focus on lead generation
• Experience with SEO, SEM, content marketing, social media marketing, and email marketing
• Proficiency with analytics tools and interpretation of data for decision making
• Excellent written and verbal communication in Spanish; English a plus

Responsibilities

• Develop and implement digital marketing strategies to promote listings and services
• Manage and optimize SEO and SEM campaigns
• Create engaging content for social media, email marketing, and blogs
• Analyze website traffic and campaign performance using analytics tools
• Manage paid advertising campaigns across Google Ads, Facebook Ads, Instagram Ads
• Develop and execute email campaigns to nurture leads
• Monitor online reputation and respond to feedback
• Collaborate with sales and design to ensure consistent messaging
• Stay updated on digital marketing trends in real estate
• Report KPIs and provide insights for improvement

Skills

Digital marketing

Lead generation

SEO

SEM

Content marketing

Social media marketing

Email marketing

Google Analytics

Google Ads

Facebook Business Manager

Analytical skills

Spanish fluency

Education

Bachelor's degree in Marketing, Communications, Business Administration

Tools

Google Analytics

Google Ads

Facebook Business Manager

Email marketing platforms

Job description

About the Role

Our client, a dynamic real estate services company operating from Tlalnepantla, State of Mexico , is seeking a highly skilled and motivated Digital Marketing Specialist to spearhead our online presence and lead generation efforts. This is a completely remote position, designed for individuals who thrive in a self-managed, results-oriented environment. The ideal candidate will possess a deep understanding of digital marketing strategies tailored to the real estate sector, with a proven track record of driving engagement, website traffic, and qualified leads. You will be instrumental in crafting and executing innovative digital campaigns that resonate with our target audience and elevate our brand across various online platforms. We are looking for a creative thinker, an analytical powerhouse, and a strategic planner to help us achieve unprecedented growth in the competitive real estate market. This is a fantastic opportunity to make a significant impact from anywhere, contributing to the success of our operations in Tlalnepantla and beyond.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to promote real estate listings and services.
• Manage and optimize Search Engine Optimization (SEO) and Search Engine Marketing (SEM) campaigns.
• Create engaging content for social media platforms, email marketing, and website blogs.
• Analyze website traffic, campaign performance, and conversion rates using analytics tools (e.g., Google Analytics).
• Manage paid advertising campaigns across platforms like Google Ads, Facebook Ads, and Instagram Ads.
• Develop and execute email marketing campaigns to nurture leads and engage existing clients.
• Monitor online reputation and respond to customer feedback and inquiries across digital channels.
• Collaborate with sales and design teams to ensure brand consistency and effective campaign messaging.
• Stay abreast of the latest digital marketing trends and technologies relevant to the real estate industry.
• Report on key performance indicators (KPIs) and provide insights for continuous improvement.

Requirements

• Proven experience of 3+ years in digital marketing, with a focus on lead generation and online sales funnels.
• Demonstrable experience in SEO, SEM, content marketing, social media marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Business Manager, and email marketing platforms.
• Strong analytical skills and ability to interpret data to drive strategic decisions.
• Excellent written and verbal communication skills in Spanish; proficiency in English is a plus.
• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Experience within the real estate sector is highly desirable.
• Ability to work independently and manage multiple projects simultaneously in a remote setting.
• Creative mindset with a passion for digital innovation.
• Knowledge of CRM systems is beneficial.

Benefits

• Fully remote work arrangement offering flexibility and work-life balance.
• Competitive salary and performance-based bonuses.
• Opportunity to work with a growing and innovative company in the real estate sector.
• Professional development and continuous learning opportunities.
• Access to cutting-edge digital marketing tools and technologies.
• Collaborative and supportive remote team environment.
• Direct impact on lead generation and business growth.