Especialista en Marketing Inmobiliario - Mexicali

Placements24; Mexicali; On-site; MXN 240,000 - 360,000; Full time

Job summary

Placements24 busca un Especialista en Marketing Inmobiliario para impulsar la presencia de nuestras propiedades en Mexicali, Baja California. Se enfocará en crear y ejecutar planes de marketing integrales, con énfasis en campañas digitales, contenido atractivo y gestión de leads.

La persona ideal tendrá experiencia en marketing digital aplicado al sector inmobiliario, capacidad analítica para medir ROI y habilidades de comunicación en español.

Qualifications

• Título universitario en Marketing, Comunicaciones, Administración de Empresas u afín.
• Experiencia mínima de 3 años en marketing, con foco en inmobiliario.
• Experiencia probada desarrollando y ejecutando campañas de marketing exitosas.
• Conocimientos sólidos de herramientas de marketing digital (GA, SEO, SEM, publicidad en redes).

Responsibilities

• Desarrollar y ejecutar campañas integradas de marketing para bienes raíces en múltiples canales.
• Crear descripciones de propiedades, folletos, publicaciones y copy para web.
• Gestionar la presencia online: actualizaciones de sitio, SEO y redes sociales.
• Analizar el rendimiento de campañas y elaborar informes de ROI y generación de leads.
• Realizar investigación de mercados para identificar audiencias y tendencias.
• Colaborar con ventas para alinear marketing con objetivos comerciales.
• Organizar open houses y otros eventos de marketing.
• Mantenerse al día de las últimas tecnologías y prácticas del marketing inmobiliario.

Skills

Marketing

Content creation

Campaign management

Digital marketing

SEO

Google Analytics

Español

Education

Bachelor's degree

Tools

Adobe Creative Suite

Job description

About the Role

Our client, a prominent name in the Servicios Inmobiliarios industry, is searching for a dynamic and results-oriented Especialista en Marketing Inmobiliario to enhance their presence in Mexicali, Baja California . This role is pivotal in driving property awareness and sales through innovative marketing strategies. The ideal candidate will possess a keen understanding of digital marketing, content creation, and campaign management within the real estate context. You will be responsible for developing and executing comprehensive marketing plans designed to attract potential buyers and investors to the properties we represent in Mexicali . This is a hands-on position requiring a creative mindset and a strong analytical ability to measure campaign effectiveness and adapt strategies accordingly.

Key Responsibilities

• Develop and execute integrated marketing campaigns across various channels (digital, social media, print, events) for real estate properties in Mexicali .
• Create compelling marketing content, including property descriptions, brochures, social media posts, and website copy.
• Manage the company's online presence, including website updates, SEO optimization, and social media engagement.
• Analyze marketing campaign performance and provide regular reports on key metrics, ROI, and lead generation.
• Conduct market research to identify target audiences, market trends, and competitive landscapes in the Servicios Inmobiliarios sector.
• Collaborate with sales teams to align marketing efforts with sales objectives and provide them with necessary marketing collateral.
• Organize and manage open houses, property viewings, and other marketing events.
• Stay abreast of the latest marketing technologies and best practices in the real estate industry.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing, with a focus on the real estate or Servicios Inmobiliarios industry.
• Proven experience in developing and executing successful marketing campaigns.
• Strong knowledge of digital marketing tools and platforms (e.g., Google Analytics, SEO, SEM, social media advertising).
• Excellent written and verbal communication skills in Spanish.
• Proficiency in graphic design software (e.g., Adobe Creative Suite) is a plus.
• Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously in Mexicali .
• Creative thinking and problem-solving skills.

Benefits

This position offers a competitive salary and benefits package. You will be part of a growing company with opportunities for career advancement within the Servicios Inmobiliarios field. Our client provides a supportive work environment and the chance to work on exciting projects in Mexicali, Baja California . We encourage professional development and offer training to keep your skills sharp. You will have the autonomy to implement your creative marketing ideas and see the direct impact of your work. Join us and contribute to the success of properties in one of Mexico's key regions.