Coordinador de Comunicaciones Digitales y Redes Sociales

Placements24; Tijuana; Hybrid; MXN 300,000 - 420,000; Full time

Benefits offered by this job

Fully remote

Job summary

Placements24 is seeking an innovative and experienced Digital Communications and Social Media Coordinator to join the team remotely from anywhere in Mexico, shaping our client’s online presence. You will develop engaging content, manage social communities, monitor trends, and drive campaigns across platforms such as Facebook, Instagram, LinkedIn, and TikTok.

The role requires a data-driven mindset, strong Spanish communication skills, and the ability to translate strategic goals into effective

Qualifications

• Proven experience as a Social Media Manager or Digital Communications Specialist, or similar role.
• Experience managing and growing social media accounts for a brand.
• Strong content creation skills (writing, basic graphic design, video editing).
• Proficiency with social media analytics tools (Hootsuite, Buffer, Sprout Social, Google Analytics).
• Experience with paid social media advertising.
• Excellent written and verbal Spanish; English a plus.

Responsibilities

• Develop and implement a comprehensive digital communications strategy across social media platforms.
• Create engaging content (text, images, videos, infographics) tailored for each platform.
• Manage and grow social media communities, foster interaction and respond to comments.
• Monitor online conversations and trends to identify opportunities and risks.
• Execute paid social media campaigns to reach target audiences.
• Analyze performance metrics and provide reports with insights and recommendations.
• Collaborate with the communications team to ensure brand consistency.
• Develop and manage online reputation management strategies.
• Assist in website content and email marketing campaigns as needed.

Skills

Social media management

Content creation

Analytics

Paid social advertising

Spanish language communication

English language

Tools

Hootsuite

Buffer

Sprout Social

Google Analytics

Video editing

Graphic design basics

Job description

About the Role

Our client is looking for an innovative and experienced Coordinador de Comunicaciones Digitales y Redes Sociales to join their team, working remotely from anywhere within Mexico. This role is essential for developing and executing our client's digital communication strategy, focusing on social media engagement, content creation, and online reputation management. The ideal candidate will be a digital native with a deep understanding of online trends, platform algorithms, and community management. You will be responsible for crafting compelling digital content, managing social media communities, and driving online engagement to enhance brand visibility and promote our client's objectives in the Medios y Relaciones Públicas sector. This fully remote position offers the flexibility to work from home while making a significant impact on our client's digital presence. We are seeking a creative, analytical, and proactive individual who can leverage digital platforms to tell our client's story and connect with target audiences effectively. Your ability to translate strategic goals into engaging digital campaigns will be key to your success in this role.

Key Responsibilities

Develop and implement a comprehensive digital communications strategy across various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok). Create engaging and shareable content, including text, images, videos, and infographics, tailored for each platform. Manage and grow the client's social media communities, fostering interaction and responding to comments and messages. Monitor online conversations, social media trends, and competitor activities to identify opportunities and potential risks. Execute paid social media advertising campaigns to reach specific target audiences. Analyze social media performance metrics and provide regular reports with insights and recommendations for optimization. Collaborate with the broader communications team to ensure brand consistency across all digital channels. Develop and manage online reputation management strategies. Stay up-to-date with the latest digital marketing tools, trends, and best practices. Assist in the creation of website content and email marketing campaigns as needed.

Requirements

Proven experience as a Social Media Manager, Digital Communications Specialist, or similar role. Demonstrable experience managing and growing social media accounts for a brand or organization. Excellent understanding of social media platforms, their respective audiences, and best practices. Strong content creation skills (writing, basic graphic design, video editing). Proficiency in social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics). Experience with paid social media advertising. Excellent written and verbal communication skills in Spanish; proficiency in English is a plus. Ability to analyze data and translate insights into actionable strategies. Highly organized with strong project management skills, able to manage multiple tasks and deadlines. Creative thinking and problem-solving abilities. Experience working remotely is a plus.

Benefits

This is a fully remote position, offering significant flexibility and autonomy. Our client provides a competitive salary, a supportive remote work environment, and opportunities for professional development within the digital communications space. You will be part of a forward-thinking team at the forefront of the Medios y Relaciones Públicas industry. We offer access to online training resources and encourage participation in industry webinars and conferences. Join us and help shape our client's digital narrative from anywhere in Mexico. We believe in empowering our remote team members and ensuring they have the tools and support needed to succeed. This role is ideal for a self-motivated individual looking to make a significant impact in a dynamic field.