Digital Business Manager

Montblanc; Ciudad de México; On-site; MXN 900,000 - 1,700,000; Full time

Job summary

Montblanc in Mexico City is seeking a senior digital marketing leader to define and implement the digital strategy for the Maison on a regional level, aligning with global objectives.

You will plan campaigns, analyze customer segments, map journeys, coach teams, manage budgets, and report performance to senior leaders, driving growth and customer experience improvements.

Qualifications

• Bachelor's Degree or equivalent level required.
• Extensive experience in digital marketing and ability to guide others.
• Proven managerial experience supervising teams and resources.

Responsibilities

• Define and implement the digital marketing strategy and plan.
• Plan and execute digital marketing campaigns across channels.
• Identify opportunities and trends in digital marketing landscape.
• Conduct analyses to understand customer segments and improve experience.
• Coach and develop team members and oversee performance
• Manage budgets and report variances to senior colleagues.
• Develop marketing plans for products or services within established frameworks.

Skills

Digital marketing strategy

Campaign planning

Audience targeting

Customer experience

Team leadership

Performance analysis

Education

Bachelor's degree or equivalent

Job description

YOUR MISSION:

Ensures implementation of digital strategy for the Maison/entity or on a Region/country level, and ensures its integration with the organization's overall strategic plans.

HOW WILL YOU MAKE AN IMPACT?

• Define and implement the digital marketing strategy and plan, ensuring alignment with the organization's overall strategic objectives.
• Plan and execute digital marketing campaigns, including concept creation, content development, audience targeting, and value proposition integration across digital channels.
• Identify and leverage new opportunities and trends in the digital marketing landscape, supporting the implementation of capability-building initiatives as outlined in the digital marketing capability roadmap.
• Conduct detailed analyses to understand the needs and expectations of various customer segments, providing actionable recommendations to enhance the customer experience strategy.
• Utilize techniques such as voice of the customer initiatives, journey mapping, and qualitative touchpoint analysis to identify and address customer pain points, challenges, and hurdles.
• Communicate the local action plan clearly to team members, ensuring they understand their roles and how their work contributes to the broader business strategy, mission, and vision; motivate and guide the team to achieve local business goals.
• Set and pursue personal objectives, leveraging performance management systems to enhance individual performance; oversee team performance, allocate tasks, review work completion, and take corrective actions to ensure quality and timeliness, contributing to formal performance appraisals.
• Develop and execute marketing plans for specific products, services, or specialty areas within established marketing frameworks.
• Monitor and track budgets, reporting variances to senior colleagues.
• Provide coaching and development opportunities to team members, fostering skill enhancement and professional growth.
• Bachelor's Degree or equivalent level required.
• Extensive experience in digital marketing, with the ability to handle complex situations and provide guidance to others.
• Proven managerial experience in supervising and directing teams and resources to achieve specific outcomes within set timeframes. HOW WILL YOU EXPERIENCE SUCCESS WITH US? Bachelor's Degree or Equivalent Level Experience enables job holder to deal with the majority of situations and to advise others.