Demand Generation Manager (Remote, Mexico City)

Blacksmith Agency; Ciudad de México; Remote; MXN 1,493,000 - 2,052,000; Full time

Job summary

Blacksmith Agency is seeking a Demand Generation Manager to own the paid media for a portfolio of B2B and growing-brand clients. You will craft budgets, roadmaps and narratives, and act as the strategic voice in client calls.

You’ll manage campaigns across Google Ads, Meta, LinkedIn and Microsoft Ads, with a focus on ROAS and pipeline growth. You are the primary driver of attribution, testing and optimization, and you’ll own the 90‑day plan and quarterly client roadmaps while building long-term

Qualifications

• 3+ years hands-on in Google Ads and Meta campaigns with direct management.
• Proven ability to move ROAS, CPA or pipeline metrics; show a track record.
• Experience managing multiple clients at an agency simultaneously.
• Clear spoken English with US clients on live calls.

Responsibilities

• Own paid media for a book of B2B and growing-brand clients across Google Ads, Meta, LinkedIn and Microsoft Ads.
• Lead budget allocation, bidding, targeting and creative testing; know when to kill a campaign.
• Implement trustworthy conversion tracking with GA4, tag manager and platform pixels.
• Develop 90‑day and quarterly roadmaps and articulate the numbers on client calls.
• Drive account growth through retention, upsell and long-term relationships.

Skills

Google Ads

Meta Ads

Agency experience

US client communications

Tools

GA4

Tag Manager

Pixels

Job description

Remote (USA, Canada, Latin America or South Africa)

Blacksmith Agency

• Marketing
• Full time
• Remote (USA, Canada, Latin America or South Africa)

Paid media only. SEO is a separate seat with its own strategist, so you are never split across both.

About The Role

Blacksmith Agency is an AI-first digital agency. As Demand Generation Manager you own paid media for a book of B2B and growing-brand clients: the targeting, the budget calls, the roadmap and the narrative when the client asks why. You are the strategic voice at the table, and you make the calls.

What You Will Own

• Paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, tag manager and platform pixels.
• The 90 day and quarterly roadmap for each client, and the story behind the numbers on the call.
• Account growth: retention, upsell and the long-term relationship.

What You Bring

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized the campaigns yourself.
• A record of moving ROAS, CPA or pipeline numbers you can walk us through.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.