Data Analyst (Senior) ID54349

AgileEngine; León; Híbrido; MXN 1.071.811 - 1.429.081; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Professional growth opportunities

Competitive compensation

Exciting projects with top companies

Flexible schedule

Descripción de la vacante

A leading technology company in León is seeking a Data Analyst focused on Employee Communications. The role requires strong analytics skills, particularly in SQL and Google Analytics 4, to derive actionable insights and optimize engagement across digital channels. Responsibilities include defining measurement frameworks, implementing tracking, building dashboards, and conducting analyses to support leadership decisions. This position offers professional growth opportunities and a flexible work schedule.

Formación

• 5+ years of experience in digital, marketing, or product analytics.
• Strong SQL skills for querying and joining datasets.
• Hands-on experience with Google Analytics 4.
• Experience in implementing analytics tracking frameworks.
• Advanced dashboard building in Looker Studio or Tableau.
• Upper-intermediate English level.

Responsabilidades

• Define and maintain measurement framework for Employee Communications.
• Implement GA4 tracking for internal websites and campaigns.
• Build automated dashboards for stakeholders.
• Analyze traffic and engagement performance.
• Run experiments and recommend optimizations.
• Translate analytical findings into actionable insights.

Conocimientos

SQL

Google Analytics 4

Data visualization

Data modeling

Communication skills

Stakeholder management

Engagement analytics

Ad-hoc analysis

Herramientas

Looker Studio

Tableau

Descripción del empleo

AgileEngine is an Inc. 5000 company that creates award-winning software for Fortune 500 brands and trailblazing startups across 17+ industries. We rank among the leaders in areas like application development and AI/ML, and our people-first culture has earned us multiple Best Place to Work awards.

WHY JOIN US

If you're looking for a place to grow, make an impact, and work with people who care, we'd love to meet you!

ABOUT THE ROLE

As a Data Analyst focused on Employee Communications, you will drive how engagement is measured and optimized across digital channels, turning data into actionable insights that shape messaging and strategy. Leveraging GA4, SQL, and BI tools like Looker Studio or Tableau, you’ll uncover patterns, support experimentation, and enable stakeholders to make data-informed decisions. This role offers strong visibility and impact at the intersection of analytics, internal communications, and digital platforms.

WHAT YOU WILL DO

• Define and maintain the measurement framework for Employee Communications, including KPIs, north-star metrics, and leading indicators;
• Implement and QA GA4 tracking for internal websites, newsletters, and campaign landing pages;
• Build automated dashboards and self-serve reporting in Looker Studio or Tableau for stakeholders at different levels;
• Analyze traffic, engagement, and content performance across communication channels;
• Segment performance by audience, geography, organization, device, and channel to identify drivers of awareness and action;
• Run experiments and A/B tests on content, timing, and channel mix; measure results and recommend optimizations;
• Develop attribution approaches for internal campaigns;
• Ensure data quality, governance, and documentation, including event taxonomies, UTM standards, metadata conventions, and metric definitions;
• Collaborate on campaign execution by supporting targeted list pulls and data segmentation to improve message relevance and engagement rates;
• Conduct ad-hoc analyses and deep dives to support leadership requests and quarterly or annual business reviews;
• Translate analytical findings into clear narratives and actionable insights for non-technical stakeholders.

MUST HAVES

• 5+ years of experience in digital, marketing, or product analytics, or similar analytical roles;
• Strong SQL skills for querying and joining datasets across multiple data sources;
• Hands‑on experience with Google Analytics 4, including events, parameters, custom dimensions/metrics, conversions, and explorations;
• Experience implementing and validating analytics tracking frameworks, including tagging plans, UTM standards, and metadata governance;
• Advanced experience building dashboards in Looker Studio and/or Tableau, including data modeling, calculated fields, filters, and interactive visualizations;
• Strong data modeling and data preparation skills;
• Demonstrated ability to translate complex analytical findings into clear insights and recommendations;
• Excellent communication and stakeholder management skills, with the ability to present insights to both technical and non-technical audiences;
• Experience analyzing engagement and performance metrics across digital channels;
• Familiarity with survey analytics (e.g., pulse surveys, eNPS) and combining behavioral and attitudinal data;
• Exposure to analytics for employee communications platforms (e.g., intranet, email platforms, internal messaging tools);
• Upper-intermediate English level.

NICE TO HAVES

• Experience designing advanced data visualizations in Tableau;
• Experience with Python for exploratory analysis or data manipulation.

PERKS AND BENEFITS

• Professional growth: Mentorship, TechTalks, and personalized growth roadmaps.
• Competitive compensation: USD-based pay with education, fitness, and team activity budgets.
• Exciting projects: Modern solutions with Fortune 500 and top product companies.
• Flextime: Flexible schedule with remote and office options.