Data Storyteller & Insights Analyst

Power Digital; Mexico; Remote; MXN 480,000 - 600,000; Full time

Job summary

Power Digital is seeking a metrics-driven Marketing Analytics Specialist to create and maintain data-driven reports across eCommerce, B2B, and B2C channels. You will translate raw data into actionable insights, build compelling client-ready presentations, and collaborate with teams to optimize campaigns and drive measurable growth.

The role requires 2+ years in marketing analytics, proficiency with Looker/Tableau/PowerBI, and advanced Excel.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Analytics, or related field.
• 2+ years of experience in marketing analytics or digital marketing.
• Strong understanding of digital marketing metrics, campaign structures, and customer journey.
• Familiarity with major digital marketing platforms (Meta, Google Ads, Google Analytics, etc.).
• Advanced Excel/Google Sheets skills for data manipulation and analysis (pivot tables, VLOOKUP, etc.).
• Experience with data visualization tools such as Looker, Tableau, PowerBI, or Google Data Studio.
• Understanding of statistical concepts like regression modeling, test/control analysis, etc.
• Experience creating performance presentations and conveying data narratives.
• Ability to work independently and as part of a team.
• Strong attention to detail and analytical thinking.
• Self-motivated and able to work under pressure and meet deadlines.

Responsibilities

• Build and maintain automated reports for eComm, B2B, and B2C with performance metrics across all marketing channels based on client needs and our recommendations.
• Access and analyze data directly from marketing platforms (Meta Business Manager, Google Ads, Google Analytics, etc.) to identify meaningful performance insights.
• Create and update weekly, monthly, and quarterly performance decks with a focus on data storytelling and actionable recommendations.
• Conduct deep dive analyses to uncover optimization opportunities and answer specific business questions.
• Transform complex data into clear, concise visualizations that effectively communicate performance to clients and internal stakeholders.
• Utilize Google Sheets and other tools for sophisticated data manipulation and analysis.
• Simplify and present findings eloquently with a focus on connecting data to business outcomes.
• Employ AI technologies to enhance reporting capabilities and generate deeper insights.
• Utilize and leverage Power Digital's Nova ecosystem to enhance reporting capabilities.

Skills

Data analysis

Reporting

Data visualization

Client communication

Analytical thinking

Education

Bachelor’s degree in Marketing, Business Administration, Analytics, or related field

Tools

Looker

Tableau

PowerBI

Google Data Studio

Excel

Job description

Power Digital is seeking a metrics-driven Marketing Analytics Specialist to create and maintain data-driven reports across eCommerce, B2B, and B2C channels. You will translate raw data into actionable insights, build compelling client-ready presentations, and collaborate with teams to optimize campaigns and drive measurable growth.

The role requires 2+ years in marketing analytics, proficiency with Looker/Tableau/PowerBI, and advanced Excel.