Data Analysis Manager

Omnicom Media Mexico; Estado de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Omnicom Media Mexico is seeking a Manager of Business Analytics to deliver post-campaign learnings and optimize audience-first strategies. You will capture insights that inform audience and investment decisions while collaborating with Strategy, Planning, Investment and Measurement teams to drive measurable results.

The role requires strong analytical thinking, leadership, and the ability to translate complex business problems into actionable marketing programs using SQL, R, or Python.

Qualifications

• Experience leading analytics projects across marketing and measurement teams.
• Strong SQL, R or Python; advanced analytics capability.
• Ability to translate unstructured business problems into actionable campaigns.

Responsibilities

• Deliver post-campaign learnings showing audience-first impact.
• Provide in-flight optimization recommendations.
• Collaborate with Strategy, Planning, Investment and Measurement teams.

Skills

Leadership

Stakeholder management

Communication

Data storytelling

Tools

SQL

R

Python

Job description

***Advanced English***

Responsibilities

We are looking for a Manager, Business Analytics who will be in charge of delivering post-campaign learnings showing the impact of our audience-first strategies, as well as in-flight recommendations on optimization. The role of the Business Analyst is to capture learnings that will inform audience and investment optimizations. Collaboration with other teams across Strategy, Planning, Investment and Measurement is key to deliver in this role.

Required Skills

• Experience working with measurement partners for brand lift, sales lift, MMM and MTA
• Experience with digital platforms (Google Campaign Manager, verification partners, DSPs, Google Analytics)
• Solutions oriented: analytic skills, critical thinking and problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience
• Stellar communication and presentation skills: we need someone who is articulate, engaging and straightforward – and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs
• Comfortable working in ambiguous situations
• Passionate about driving change by adopting emerging technologies in the advertising space
• Advanced analytics software package: SQL, R, Python or other