Remote Data Analytics & BI Lead for Marketing Insights

WPP Media Limited; Ciudad de México; Hybrid; MXN 900,000 - 1,500,000; Full time

Benefits offered by this job

Medical benefits

Retirement plans

Vision & dental insurance

Significant paid time off

Employee discounts

Mental health awareness days

Job summary

WPP Media Limited seeks a Manager, Data Analytics and BI to quantify marketing success, deliver actionable insights, and collaborate with cross-functional teams across the Global Operations Centre. You will oversee data collection, cleaning, analysis, and validation for campaign measurement, and present findings to drive decision-making.

The role requires 4–6 years in marketing analytics, proficiency in Excel and PowerPoint, and strong communication skills.

Qualifications

• Bachelor’s degree from a top-tier college with a 3.0 GPA or equivalent in Analytics, Technology, Marketing, or Advertising
• At least C1 English proficiency
• 4–6 years of professional experience in marketing analytics, preferably in a media agency or media research company
• Proficiency in Excel and PowerPoint; experience with Google Workspace is a plus
• Exposure to measurement of Brand and Direct Response marketing campaigns
• Experience with Google Ads, Meta Ads, and CM360
• Strong project management and communication skills
• Attention to detail and ability to work under pressure
• Experience with programming languages such as R, SQL, and Python is a plus

Responsibilities

• Quantify and measure the success of marketing and advertising executions, delivering actionable insights
• Collaborate with Analytics and cross-disciplinary teams to support continuity, alignment, and knowledge sharing
• Manage marketing data collection, cleaning, analysis, and validation for campaign measurement
• Communicate advertising insights and share best practices with internal teams
• Build knowledge across practices to tailor insights and recommendations
• Support Analytics in implementing measurement tools and solutions
• Partner with Planning, Investment, Activation, and other disciplines to connect findings with campaign decisions
• Transform complex data into clear, actionable presentations
• Proactively identify and resolve program and project issues
• Stay current on MFG’s product offerings and their analytics implications
• Manage vendor and client communications to ensure clarity on deliverables

Skills

Excel

PowerPoint

Google Workspace

Google Ads

Meta Ads

CM360

R

SQL

Python

Verbal & written communication

Education

Bachelors degree in Analytics, Technology, Marketing, or Advertising

Tools

Gemini

ChatGPT

Claude

Job description

WPP Media Limited seeks a Manager, Data Analytics and BI to quantify marketing success, deliver actionable insights, and collaborate with cross-functional teams across the Global Operations Centre. You will oversee data collection, cleaning, analysis, and validation for campaign measurement, and present findings to drive decision-making.

The role requires 4–6 years in marketing analytics, proficiency in Excel and PowerPoint, and strong communication skills.