Sr. Analyst Business Analytics

1 - Corp Guadalajara; Región Centro; Hybrid; MXN 420,000 - 640,000; Full time

Job summary

IHG Hotels & Resorts is seeking a Data Analytics Specialist to support marketing analytics, collect and analyze complex datasets, and build dashboards and reports. You will collaborate with marketing teams to interpret KPI outcomes and guide strategic decisions, ensuring data accuracy and reliability.

This hybrid role requires periodic Guadalajara office visits (4 days per week) and close collaboration with data engineers to maintain data availability. Strong analytical skills are essential.

Qualifications

• Bachelor’s degree in Statistics, Economics, Mathematics, Computer Science or related field.
• 3–5 years’ experience in a data analytics/marketing analytics role.

Responsibilities

• Consult with marketers and stakeholders to optimize KPI performance across campaigns.
• Collaborate with Marketing to understand campaign goals and KPIs.
• Develop measurement strategies and present insights to drive KPI performance.
• Collect and analyze complex datasets to reveal trends, risks, and opportunities.

Skills

SQL

Python

Analytical thinking

Attention to detail

Data analysis

Education

Bachelor's degree in Statistics/Economics/Mathematics/Computer Science

Tools

Tableau

PowerPoint

Job description

Purpose of the role:

This role supports Marketing needs and involves collecting, interpreting, and analyzing complex datasets to reveal trends, risks, and opportunities that guide strategic decisions. It supports the creation of dashboards, reports, and visualizations using tools like PowerPoint and Tableau, while ensuring data accuracy, integrity, and consistency. The role fosters collaboration across departments to align data initiatives with business needs and partners with the data engineering team to maintain data availability and reliability. Strong analytics.

Job Responsibilities:

• Consult with and influence Marketers and other stakeholders throughout the full campaign cycle to adopt strategies and constructs that optimize KPI performance
• Collaborate closely with Marketing stakeholders to understand campaign goals, tactics, strategies and KPIs
• Develop measurement strategies and measure campaign performance; generate and present meaningful and actionable insights in an influential manner that Marketers can use to drive KPI performance
• Collect, interpret, and analyze complex datasets to uncover trends, risks, and opportunities that inform strategic decisions
• Ensure the accuracy, integrity and consistency of the data used for analysis
• Foster collaboration with other departments to understand their needs and ensure that data initiatives are relevant and impactful
• Partner with the data engineering team to ensure our data is available and accurate
• Other job duties as assigned based on focus of the role

Required Education, Experience, Technical Skills and Knowledge:

Education:

Bachelor’s degree in Statistics, Economics, Mathematics,Computer Science preferred or equivalent combination of education and work-related experience.

Experience:

3–5 years’ experience in a relevant role or field

Technical Skills and Knowledge

• Proficiency in SQL(intermediate/advanced)
• Python for data analysis.
• Experience with data visualization tools
• Strong analytical thinking, problem-solving skills and attention to detail

Please note that this is a hybrid position and requires going to the Guadalajara office 4 times per week.