Sr. Analyst Business Analytics

IHG; Región Centro; Hybride; MXN 380 000 - 520 000; Plein temps

Résumé du poste

IHG is seeking a data analytics professional to support Marketing by collecting and analyzing complex datasets, building dashboards and visualizations with Tableau and PowerPoint. The role collaborates across departments to ensure data integrity and guides strategic decisions with insights.

The ideal candidate will have 3–5 years in a related analytics role, strong SQL and Python skills, and experience in data visualization.

Qualifications

• Bachelor’s degree in Statistics, Economics, Mathematics, Computer Science or equivalent.
• 3–5 years’ experience in a relevant analytics role.
• Proficiency in SQL (intermediate/advanced) and Python for data analysis; experience with data visualization tools.

Responsabilités

• Consult with marketers and stakeholders to optimize KPI performance across campaigns.
• Collaborate with Marketing to understand goals, tactics, strategies and KPIs.
• Develop measurement strategies and present insights to drive KPI performance.
• Collect, interpret, and analyze complex datasets to reveal trends, risks and opportunities.

Connaissances

SQL

Python

Data visualization

Formation

Bachelor’s degree in Statistics, Economics, Mathematics, or Computer Science

Outils

Tableau

PowerPoint

Description du poste

Purpose of the role:

This role supports Marketing needs and involves collecting, interpreting, and analyzing complex datasets to reveal trends, risks, and opportunities that guide strategic decisions. It supports the creation of dashboards, reports, and visualizations using tools like PowerPoint and Tableau, while ensuring data accuracy, integrity, and consistency. The role fosters collaboration across departments to align data initiatives with business needs and partners with the data engineering team to maintain data availability and reliability. Strong analytics.

Job Responsibilities:

• Consult with and influence Marketers and other stakeholders throughout the full campaign cycle to adopt strategies and constructs that optimize KPI performance
• Collaborate closely with Marketing stakeholders to understand campaign goals, tactics, strategies and KPIs
• Develop measurement strategies and measure campaign performance; generate and present meaningful and actionable insights in an influential manner that Marketers can use to drive KPI performance
• Collect, interpret, and analyze complex datasets to uncover trends, risks, and opportunities that inform strategic decisions
• Ensure the accuracy, integrity and consistency of the data used for analysis
• Foster collaboration with other departments to understand their needs and ensure that data initiatives are relevant and impactful
• Partner with the data engineering team to ensure our data is available and accurate
• Other job duties as assigned based on focus of the role

Required Education, Experience, Technical Skills and Knowledge:

Education:

Bachelor’s degree in Statistics, Economics, Mathematics,Computer Science preferred or equivalent combination of education and work-related experience.

Experience:

3–5 years’ experience in a relevant role or field

Technical Skills and Knowledge

• Proficiency in SQL(intermediate/advanced)
• Python for data analysis.
• Experience with data visualization tools
• Strong analytical thinking, problem-solving skills and attention to detail

Please note that this is a hybrid position and requires going to the Guadalajara office 4 times per week.