CRM Specialist

PSC Industries; México; Presencial; MXN 350.000 - 520.000; Jornada completa

Descripción de la vacante

Zeekr & Lynk & Co Mexico is seeking a CRM Specialist to lead administration, adoption, optimization, and continuous improvement of our CRM platform across the national dealer network. This role focuses on lead management, data quality, system integration, and compliance with commercial processes to maximize customer engagement.

Responsibilities include deploying the CRM across dealerships, managing user access, monitoring performance with Power BI, and supporting training and dealer adoption

Formación

• 2+ years of experience managing, implementing, or supporting CRM platforms.
• Experience in automotive dealer network environments is preferred.
• Advanced English communication skills, both written and verbal.

Responsabilidades

• Lead the administration and deployment of the CRM platform across all dealerships.
• Manage user access, profiles, permissions, and system configurations.
• Ensure consistent CRM processes and standards throughout the network.
• Monitor daily CRM performance and support operational continuity.
• Serve as the primary point of contact between dealerships, CRM vendors, and internal stakeholders.
• Coordinate with IT to address system-related challenges and escalate critical issues.

Conocimientos

CRM management

Data analysis

English communication

Educación

Bachelor's degree in Business Admin/Marketing/IS

Herramientas

Power BI

Excel

Descripción del empleo

CRM Specialist Zeekr & Lynk & Co Mexico Zeekr & Lynk & Co Mexico is seeking a CRM Specialist to lead the administration, adoption, optimization, and continuous improvement of our CRM platform across the national dealer network. This role is critical to ensuring effective lead management, data quality, system integration, and compliance with commercial processes, ultimately helping maximize customer engagement and sales conversion throughout the network.

Key Responsibilities

• CRM Administration & Operations - Lead the implementation and deployment of the CRM platform across all dealerships.
• Manage user access, profiles, permissions, and system configurations.
• Ensure consistent CRM processes and standards throughout the network.
• Monitor daily CRM performance and support operational continuity.
• Dealer Network Support - Serve as the primary point of contact between dealerships, CRM vendors, and internal stakeholders.
• Manage and resolve operational and technical issues in a timely manner.
• Coordinate with IT teams to identify and address system-related challenges.
• Escalate critical issues impacting sales operations when necessary.
• CRM Integrations & Data Management - Ensure seamless integration between CRM, DMS, and internal business systems.
• Monitor data quality, consistency, and synchronization across platforms.
• Support testing, validation, and deployment of new functionalities and integrations.
• Performance Monitoring & Analytics - Track CRM adoption and dealer performance through key operational and sales metrics.
• Monitor lead registration, response times, opportunity management, conversion rates, contact rates, and data quality.
• Identify gaps, risks, and improvement opportunities to increase effectiveness across the sales funnel.
• Develop executive dashboards and reports using Power BI and other analytical tools.
• Training & Continuous Improvement - Deliver CRM training and support to dealership teams and new users.
• Create user guides, training materials, and best-practice documentation.
• Conduct dealer visits to ensure proper adoption and utilization of the platform.
• Gather user feedback and recommend enhancements that improve productivity and customer experience.
• Participate in digital transformation initiatives related to sales, CRM, and customer journey management.

Requirements

• Bachelor's degree in Business Administration, Marketing, Industrial Engineering, Information Systems, or a related field.
• Minimum 2 years of experience managing, implementing, or supporting CRM platforms.
• Experience within the automotive industry and dealer network environment.
• Experience with CRM solutions such as Seekop, Salesforce, HubSpot, Dynamics 365, Zoho CRM, or similar platforms.
• Advanced knowledge of Power BI and Excel.
• Understanding of lead management processes, CRM reporting, and sales performance metrics.
• Experience working with CRM-DMS integrations is highly desirable.
• Advanced English communication skills, both written and verbal.

Ideal Candidate

We are looking for a highly analytical and results-driven professional who combines strong technical CRM knowledge with business acumen. The ideal candidate will be comfortable working with multiple stakeholders, driving CRM adoption across a dealer network, leveraging data to improve decision-making, and becoming a trusted expert for CRM strategy and operations within Zeekr & Lynk & Co Mexico. This position will travel as required. If you are passionate about CRM, sales operations, data analysis, and digital transformation in the automotive industry, we would love to hear from you.