Country Manager - Mexico

Twinkl Educational Publishing; Torreón; Remote; MXN 758,000 - 927,000; Full time

Job summary

Twinkl Educational Publishing seeks a Country Manager to drive revenue growth and market expansion in Mexico. You will own end-to-end commercial strategy, manage the P&L, and build high-value educational partnerships to expand Twinkl's reach with educators and schools.

You will lead country strategy, optimize subscriber acquisition, and collaborate with cross-functional teams to tailor resources for the Mexican market and ensure long-term commercial success.

Qualifications

• Deep understanding of the Mexican education landscape and customer needs.
• Experience setting strategy and driving decisions across marketing, sales, and partnerships.
• Proven track record in leading growth initiatives and P&L management.

Responsibilities

• Lead country strategy and market leadership for Mexico.
• Own revenue targets, customer acquisition, and market penetration.
• Develop and execute marketing strategies tailored to the Mexican education sector.
• Identify and manage local partnerships with educational institutions and orgs.
• Collaborate with production, customer care, and global forums to localize resources.

Skills

Mexico market knowledge

Strategic leadership

Revenue growth

Partnership development

Cross-functional collaboration

Education

Senior Leadership Team experience

Job description

Location: Mexico – 100% Remote / Home Working (Must permanently live in Mexico & have the right to work without restrictions to apply for this role)

Annual Salary: From 842,350 MXN (DOE)

Contract: Permanent

Hours of work: 37.5 hours per week

Are you a highly proactive, commercially minded, and resourceful leader with a passion for education? Twinkl is looking for a Country Manager to spearhead our revenue growth, commercial strategy, and market expansion in Mexico.

In this pivotal role, you will hold end-to-end commercial ownership, driving top-line revenue growth, subscriber acquisition, and market penetration across the region. Combining strategic vision with a deep commitment to supporting educators and local teaching communities, you will develop tailored market expansion strategies, build high-value educational partnerships, optimize local customer lifetime value, and manage the P&L to ensure long-term commercial success.

Key Responsibilities

• Country Strategy & Market Leadership: Lead the hands-on execution of the country-specific strategy, position Twinkl as a leading expert in education resource provision, and act as the primary point of contact for in-country government initiatives.
• Business Growth & Performance: Manage the P&L, achieve revenue and customer acquisition targets, monitor market trends, and turn growth opportunities into actionable execution plans.
• Collaborative Marketing Execution: Develop comprehensive marketing strategies tailored to the Mexican education landscape and guide the marketing lead on engaging content creation and campaign optimization.
• Partnerships & Outreach: Proactively identify and manage micro-partnerships and strategic alliances with local organizations and educational institutions to expand Twinkl's reach and impact.
• Cross-Collaboration: Work closely with production, customer care, and global country manager forums to localize resources, support users, and share proven growth strategies.

What You Will Bring

• Thorough and nuanced knowledge of the Mexican education market and customer needs.
• Experience leading and developing strategies to determine decisions on diverse marketing activities and collaborate with key stakeholders to ensure their success.
• Experience teaching, ideally as part of a Senior Leadership Team.
• A highly entrepreneurial, self-starter mindset with a proactive, innovative approach to problem-solving.
• Strong decision-making, leadership, and interpersonal communication skills.
• A deep passion for education and Twinkl's mission of supporting those who teach.

About Us

At Twinkl, we believe every child deserves to feel loved, supported, and inspired to learn. Created by experienced educators for educators, our mission is simple: to help those who teach by transforming lives through education.

Trusted by teaching communities worldwide, Twinkl provides instant access to an award-winning library of over 1 million digital and printable resources. Supporting learners from birth through secondary education, our collection spans everything from daily lesson planning and assessments to leadership and wellbeing tools.

We evolve alongside the classroom, adding fresh content daily. And if you can't find exactly what you need? Just ask. Our world-class customer service team will create bespoke resources just for you, allowing you to focus on what matters most: inspiring your learners.

Whoever you are, whatever you teach, Twinkl is here for you!