Consumer Marketing, Sr. Coordinator

Levi Strauss & Co; Ciudad de México; On-site; MXN 600,000 - 840,000; Full time

Job summary

Levi Strauss & Co is seeking a Marketing professional to oversee end-to-end campaign execution across paid, owned, and earned channels in the Mexican market. The role focuses on digital marketing initiatives, localization of campaigns, and aligning with brand objectives.

Responsibilities include coordinating media plans, managing agency partnerships, developing social-first content strategies, and ensuring cross-functional alignment with Brand, Retail, PR, and eCommerce teams.

Qualifications

• Campaign management experience or capability.
• Digital marketing execution skills across social media and paid media.
• Media planning and performance analysis
• Agency management and brief feedback experience
• Content strategy and social media oversight
• Cross-functional collaboration across Brand, Retail, PR, eCommerce, Merchandising and Global Marketing

Responsibilities

• Campaign Management: coordinate end-to-end execution of integrated marketing campaigns across paid, owned and earned channels.
• Digital Marketing: lead digital initiatives and localize campaigns for the Mexican market.
• Media Planning & Performance: work with media agency on plans, KPIs and optimizations.
• Agency Management: manage relationships with creative, content, media and production agencies.
• Content & Social Media: develop social-first content calendars and ensure brand alignment.
• Cross-functional Collaboration: align priorities with multiple stakeholders and teams.

Job description

Key Responsibilities

Campaign Management Coordinate the end-to-end execution of integrated marketing campaigns across paid, owned and earned channels. Develop and manage campaign timelines, deliverables and cross-functional workstreams. Ensure all marketing initiatives are delivered on time and aligned with brand objectives. Monitor campaign execution and proactively identify risks, dependencies and mitigation plans.

Digital Marketing

Digital Marketing Lead the execution of digital marketing initiatives across social media, paid media. Coordinate digital asset development ensuring consistency across all consumer touchpoints. Partner with regional and global teams to localize digital campaigns for the Mexican market. Stay up to date on digital trends, platform innovations and emerging technologies to continuously improve campaign performance.

Media Planning & Performance

Media Planning & Performance Partner with the media agency to develop media plans aligned with campaign objectives and business priorities. Review and challenge media recommendations, channel mix, audience strategy and investment allocation. Understand media KPIs including Reach, Frequency, CPM, CPC, CTR, Video Views, Engagement Rate. Monitor media performance and recommend optimizations based on campaign results. Participate in post-campaign analyses and identify learnings for future initiatives. Build media recaps and executive presentations with actionable insights.

Agency Management

Agency Management Manage relationships with creative, content, media and production agencies. Develop clear briefs and ensure agencies deliver high-quality work aligned with timelines and brand standards. Review creative proposals and provide strategic feedback throughout campaign development. Ensure agencies consistently deliver against agreed KPIs.

Content & Social Media

Content & Social Media Oversee the development of social-first content strategies aligned with campaign objectives. Coordinate content calendars across organic and paid channels. Review creative assets ensuring alignment with brand guidelines and business objectives. Identify opportunities to improve content performance through insights and analytics.

Cross-functional Collaboration

Cross-functional Collaboration Partner closely with Brand, Retail, PR, eCommerce, Merchandising and Global Marketing teams. Coordinate project priorities across multiple stakeholders. Ensure clear communication and alignment throughout campaign development.

Location and Contract

LOCATION Mexico, D.F., Mexico FULL TIME/PART TIME Full time

Why join us

Our common thread: We’re originals. From day one, we’ve been doing it our way — creating our own drumbeat and building something that’s different from the rest. That’s why we’re looking for people who are excited about finding their career fit and transforming the future. Because at Levi Strauss & Co., you can do what you love while staying true to who you are.