Channel Marketing Lead — Hybrid, Ecommerce Growth

Under Armour, Inc; México; Hybrid; MXN 700,000 - 1,100,000; Full time

Benefits offered by this job

Maternity and Parental Leave

Health & fitness benefits

Job summary

Under Armour Mexico is seeking a marketing professional to lead seasonal account marketing plans and collaborate with Sales to shape retail and online initiatives. You will manage 360-degree campaigns across physical stores and digital platforms, ensuring brand consistency and measurable performance across LATAM markets.

The role requires 5–7 years in account, retail, or digital marketing within sporting goods or consumer goods, with fluency in Spanish and proficiency in English.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5–7 years of experience in account, retail, or digital marketing, ideally within the sporting goods, apparel, or consumer goods sectors.
• Strong understanding of digital commerce environments, including performance metrics (traffic, CTR, CVR, PDP engagement).
• Proven experience translating commercial strategies into integrated marketing plans that drive sell-out.
• Experience managing marketing plans with key wholesale accounts across in-store and online channels.
• Strong analytical skills and ability to turn data into actionable strategies.
• Highly collaborative with excellent communication and relationship-building skills.
• Fluent in Spanish and proficient in English.
• Passion for sport, digital innovation, and performance-driven brands

Responsibilities

• Develop seasonal account marketing plans in alignment with brand strategy, commercial targets, and account-specific priorities.
• Collaborate with Sales to understand business needs, assortment plans, and key sales drivers to shape marketing initiatives accordingly.
• Lead annual and seasonal marketing briefings with key strategic accounts and digital commerce teams.
• Build and execute 360-degree campaigns that convert shoppers into buyers across physical retail and digital platforms.
• Create tailored marketing programs—including site banners, PDP storytelling, paid media integrations, and CRM efforts—across priority eCommerce accounts.
• Ensure consistent and compelling brand and product presence across all consumer touchpoints, from shelves to mobile screens.
• Monitor digital KPIs such as CTR, CVR, bounce rate, traffic, and product page performance to evaluate and improve campaign execution.
• Push key accounts to adopt best practices in eCommerce merchandising, content deployment, and conversion optimization.
• Work closely with the Digital and eCommerce teams to align marketing campaigns with site readiness and promotional calendars.
• Serve as the key liaison between the Brand Marketing team and Sales/Key Accounts for marketing planning, execution, and performance analysis.
• Manage agency and vendor relationships related to account marketing execution, including production and installation.
• Align closely with LATAM marketing teams to adapt global campaigns for retail and digital commerce, driving consistency and scale.
• Monitor sell-through performance and shopper behavior across in-store and eCommerce.
• Track campaign KPIs and ROI by account; deliver recaps and insights that drive future growth.
• Identify and share high-performing initiatives across the region to elevate standards and outcomes.

Skills

Digital marketing

Analytical skills

Team collaboration

Fluent in Spanish

Proficient in English

Relationship building

Education

Bachelor’s degree in Marketing/Business or related field

Job description

Under Armour Mexico is seeking a marketing professional to lead seasonal account marketing plans and collaborate with Sales to shape retail and online initiatives. You will manage 360-degree campaigns across physical stores and digital platforms, ensuring brand consistency and measurable performance across LATAM markets.

The role requires 5–7 years in account, retail, or digital marketing within sporting goods or consumer goods, with fluency in Spanish and proficiency in English.