Senior Category Marketing Manager - Mexico | Flexible Hours

Amazon Inc.; Ciudad de México; On-site; MXN 900,000 - 1,300,000; Full time

Job summary

Amazon Inc. is seeking a Marketing Manager to develop and grow its category marketing in Mexico. You will formulate strategies and manage acquisition, engagement and retention initiatives across online channels, including push, email, onsite experience, SEO, and social media.

The role requires 6+ years in marketing, strong data skills, and ability to lead cross-functional programs in a fast-paced environment. A Bachelor's degree and fluency in English are required.

Qualifications

• 6+ years of professional non-internship marketing experience.
• 7+ years of developing and managing acquisition marketing or channel programs experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional marketing programs.
• Experience developing and executing campaigns across a multitude of timezones and languages.
• Bachelor's degree or equivalent.
• Speak, write, and read fluently in English, and have the ability to take direction in English.

Responsibilities

• Lead site merchandising for all categories across MX and develop and execute merchandising activities.
• Lead programs for customer acquisition and engagement with tech teams.
• Work with traffic teams to drive customers and sales to our store.
• Design and implement customer experience enhancement projects.
• Create and analyze performance metrics and drive decisions based on ROI.
• Partner with technical and business teams to build automation.
• Own weekly, monthly and quarterly reporting of key content and marketing metrics.

Skills

Marketing strategy

Data analysis

Cross-functional collaboration

Business English

Education

Bachelor's degree or equivalent

Tools

Excel

Tableau

Job description

Amazon Inc. is seeking a Marketing Manager to develop and grow its category marketing in Mexico. You will formulate strategies and manage acquisition, engagement and retention initiatives across online channels, including push, email, onsite experience, SEO, and social media.

The role requires 6+ years in marketing, strong data skills, and ability to lead cross-functional programs in a fast-paced environment. A Bachelor's degree and fluency in English are required.