Business & Marketing Intelligence Coordinator

Human Quality - HQP; Monterrey; On-site; MXN 391,000 - 614,000; Full time

Benefits offered by this job

Law benefits (IMSS)

Grocery vouchers

Private medical insurance after 3 mont

Gym membership support

Job summary

Human Quality - HQP in Monterrey is seeking a Business & Marketing Intelligence Coordinator. You will drive growth through strategic analysis, market research, lead management, and BI tools to optimize sales performance and decision-making.

Responsibilities include market and product analysis, lead and CRM management (Interlynx and Salesforce), BI dashboards (Power BI/Tableau), reports, and managing key corporate accounts. Requires 4–6 years in B2B marketing, English, and US visa.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Data Science, or related field.
• 4–6 years in B2B Marketing or Business Development.
• Proficiency in Salesforce CRM, Power BI, Tableau, and MS Office.

Responsibilities

• Market and product analysis: identify products to promote, conduct competitive studies, develop pricing strategies, monitor market trends, research industries.
• Lead and CRM management: manage Interlynx lead program, administer Salesforce CRM, segment and track leads, analyze conversion rates.
• Business Intelligence and Reporting: create Power BI/Tableau dashboards, generate regular commercial performance reports, analyze data for opportunities.
• Corporate Account Management: monitor strategic corporate accounts, analyze market penetration with clients, identify cross-selling opportunities.

Skills

Lead management

Market analysis

Pricing strategy

Business intelligence

Data analysis

Education

Bachelor’s degree in Marketing, Business Administration, Data Science, or related field

Tools

Salesforce CRM

Power BI

Tableau

Microsoft Office Suite

Job description

Business & Marketing Intelligence Coordinator
Location: Monterrey, N.L.
Industry: Industrial accessories distributor (fluid transport hoses)
Work Schedule: Monday to Friday, 8:00 a.m. – 6:00 p.m.
Mode: On-site

Position Objective

Drive company growth through strategic analysis, market research, lead management, and business intelligence tools that optimize sales performance and decision-making.

Key Responsibilities

Market and Product Analysis

• Identify products to promote by sector or industry.

• Conduct competitive and positioning studies.

• Develop pricing strategies based on marketing analysis.

• Monitor market trends and emerging opportunities.

• Conduct market and industry research.

Lead and CRM Management

• Manage and optimize Interlynx (lead program).

• Administer CRM system (Salesforce).

• Segment and track leads, analyze conversion rates (Win Rate).

Business Intelligence and Reporting

• Create and maintain Power BI/Tableau dashboards for the sales team.

• Generate regular commercial performance reports.

• Analyze data to identify sales opportunities and business patterns.

Corporate Account Management

• Monitor strategic corporate accounts.

• Analyze market penetration with existing clients.

• Identify cross-selling and up-selling opportunities.

Candidate Profile

• Education: Bachelor’s Degree in Marketing, Business Administration, Data Science, or related field.

• Experience: 4–6 years in B2B Marketing or Business Development.

• Technical Skills:

  • Salesforce CRM (100%)

  • Power BI / Tableau (100%)

  • Microsoft Office Suite (Excel, PowerPoint, Outlook)

• Languages: Advanced English (required)

• Other Requirements: Valid Passport and U.S. Visa.

• Soft Skills: Analytical mindset, attention to detail, organization, leadership, adaptability, teamwork, and proactive attitude.

Compensation and Benefits

• Monthly Salary: Negociable

• Benefits:

  • Law benefits (IMSS, vacation, bonus)

  • Grocery vouchers

  • Private medical insurance after 3 months (SGMM)

  • Gym membership support