Coordinador de marketing

Antal International; Monterrey; On-site; MXN 300,000 - 420,000; Full time

Job summary

Antal International is seeking a hands-on Marketing Specialist to support marketing initiatives across our business in Mexico, working closely with the U.S.-based Corporate Marketing team. This role combines digital marketing, content creation, branding, campaign execution, market research, analytics, sales support, and event coordination.

The ideal candidate has 3–5 years of relevant marketing experience and can independently manage day-to-day marketing activities while ensuring alignment with

Qualifications

• 3–5 years of relevant marketing experience.
• Experience in digital marketing, content creation, branding, and campaign execution.
• Experience with marketing analytics, KPIs, and performance reporting.
• Advanced English proficiency, both written and spoken.
• Strong communication, organization, and project coordination skills.
• Willingness to work on-site in Monterrey and travel as required.

Responsibilities

• Develop and execute digital marketing initiatives across relevant channels.
• Plan, create, and coordinate engaging content for social media and digital platforms.
• Create graphic assets, presentations, brochures, and marketing collateral.
• Support website content management and updates.
• Coordinate photography, video production, and other creative content.
• Ensure consistent brand identity and messaging across all marketing materials.
• Support planning, execution, and optimization of digital campaigns.
• Contribute to lead generation and demand generation initiatives.
• Monitor campaign performance and recommend improvements.
• Collaborate with commercial teams to align activities with business goals.
• Coordinate and support trade shows, events, and customer activities.
• Prepare sales presentations and customer-facing content.

Skills

Digital marketing

Content creation

Branding

Campaign execution

Marketing analytics

English – advanced

Communication

Education

Bachelor's in Marketing or related

Tools

Adobe CC

PowerPoint

Excel

Meta Ads

GA4

Google Ads

WordPress

HubSpot

LinkedIn Ads

Mailchimp

Job description

We are looking for a hands‑on and proactive Marketing Specialist to support marketing initiatives across our business in Mexico, working closely with the U.S.-based Corporate Marketing team.

This role combines digital marketing, content creation, branding, campaign execution, market research, analytics, sales support, and event coordination. The ideal candidate has 3–5 years of relevant marketing experience and can independently manage day-to-day marketing activities while ensuring alignment with corporate marketing strategies and business objectives.

The position will primarily support the Cleaning Products business (approximately 70%), with additional responsibilities for Engineered Products (approximately 30%).

Key Responsibilities

Digital Marketing & Content Creation

• Develop and execute digital marketing initiatives across relevant channels.
• Plan, create, and coordinate engaging content for social media and digital platforms.
• Create graphic assets, presentations, brochures, product materials, and other marketing collateral.
• Support website content management and updates.
• Coordinate photography, video production, and other creative content as needed.
• Ensure consistent brand identity and messaging across all marketing materials.
• Support the planning, execution, and optimization of digital marketing campaigns.
• Contribute to lead generation and demand generation initiatives.
• Monitor campaign performance and recommend improvements based on results.
• Collaborate with commercial teams to align marketing activities with business goals.

Market Research & Analytics

• Conduct market, competitor, customer, and industry research.
• Identify market trends and opportunities relevant to the business.
• Track marketing KPIs and prepare performance reports and presentations.
• Analyze campaign results and provide actionable insights.
• Maintain marketing reports and support data‑driven decision‑making.
• Develop sales presentations, product information materials, brochures, and customer‑facing content.
• Support the Sales team with marketing materials and commercial initiatives.
• Assist with product launches, promotional activities, and customer communications.
• Coordinate marketing initiatives that support business development and customer engagement.

Events & Trade Shows

• Coordinate and support trade shows, exhibitions, customer events, and other marketing activities.
• Manage event materials, promotional content, logistics, and communications.
• Support pre‑event, on‑site, and post‑event marketing activities.

Corporate & Cross-functional Collaboration

• Work closely with the U.S.-based Corporate Marketing team to implement global marketing initiatives locally.
• Coordinate with Sales, Operations, and other internal stakeholders in Mexico.
• Ensure local marketing activities follow corporate brand guidelines and objectives.
• Manage multiple projects and priorities while meeting deadlines and quality standards.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, Business, or a related field.
• 3–5 years of relevant professional marketing experience.
• Experience in digital marketing, content creation, branding, and campaign execution.
• Experience with marketing analytics, KPIs, and performance reporting.
• Experience supporting commercial or sales initiatives is preferred.
• Advanced English proficiency, both written and spoken.
• Strong communication, organization, and project coordination skills.
• Ability to manage multiple priorities and work independently.
• Willingness to work on‑site in Monterrey and travel between company locations as required.

Experience in B2B, industrial, or manufacturing environments is highly desirable.

Technical Skills

Experience with some or most of the following tools and platforms:

• Adobe Creative Suite, including Illustrator, Photoshop, and InDesign
• Microsoft Office, particularly PowerPoint and Excel
• Meta Business Suite and Meta Ads
• Google Analytics (GA4) and Google Ads
• WordPress or other content management systems
• HubSpot or other CRM and marketing automation platforms
• LinkedIn Campaign Manager
• Mailchimp or similar email marketing platforms
• Basic video editing tools
• AI tools for marketing and content creation

Ideal Candidate Profile

• Hands‑on, proactive, and execution‑oriented.
• Creative, with strong visual communication and branding skills.
• Analytical and comfortable interpreting marketing data.
• Commercially minded, with an interest in supporting business growth.
• Organized and able to manage multiple projects simultaneously.
• Comfortable collaborating with international teams and U.S.-based stakeholders.
• Able to work independently while following corporate direction and brand standards.