Brand Manager — Skincare, Digital & Events

Laboratoires Filorga; Ciudad de México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Colgate-Palmolive in Mexico City is seeking a Brand Manager for Filorga to drive local marketing, events, and digital campaigns, bridging global guidance with local activations. You will manage launches, medical congresses, and influencer strategy while partnering with healthcare professionals and consumers.

The role requires strong analytics, cross-functional leadership, and the ability to work across teams to deliver high-impact campaigns in a dynamic market.

Formación

• Completed Bachelor’s degree.
• 5+ years in brand management, marketing execution, or social media/influencer strategy.
• Experience in FMCG, skincare, or beauty sectors.
• Strong proficiency with social media analytics tools.
• Proven track record of managing large marketing budgets and ROI.
• Willingness to travel nationally and internationally.
• Advanced project management and cross-functional communication skills.

Responsabilidades

• Global-local collaboration to localize innovations and launches.
• Define strategy for events, Filorga Days, medical congresses and in-clinic activations.
• Lead organic and paid social media across major platforms.
• Analyze ROI, CTR, conversions, and views to optimize channels.
• Oversee a significant marketing budget with ROI-focused allocations.
• Coordinate campaigns with Sales, Logistics, and external agencies.
• Partner with Sales, PR, Supply Chain to ensure consistent brand messaging.

Conocimientos

Brand management

Marketing execution

Social media strategy

Analytics

Cross-functional collaboration

Travel readiness

Educación

Bachelor's degree

Herramientas

Meta Insights

TikTok Analytics

Google Analytics

Emplifi

Descripción del empleo

Colgate-Palmolive in Mexico City is seeking a Brand Manager for Filorga to drive local marketing, events, and digital campaigns, bridging global guidance with local activations. You will manage launches, medical congresses, and influencer strategy while partnering with healthcare professionals and consumers.

The role requires strong analytics, cross-functional leadership, and the ability to work across teams to deliver high-impact campaigns in a dynamic market.