Brand Manager

Laboratoires Filorga; Ciudad de México; Presencial; MXN 600.000 - 900.000; Jornada completa

Descripción de la vacante

Colgate-Palmolive in Mexico City is seeking a Brand Manager for Filorga to drive local marketing, events, and digital campaigns, bridging global guidance with local activations. You will manage launches, medical congresses, and influencer strategy while partnering with healthcare professionals and consumers.

The role requires strong analytics, cross-functional leadership, and the ability to work across teams to deliver high-impact campaigns in a dynamic market.

Formación

• Completed Bachelor’s degree.
• 5+ years in brand management, marketing execution, or social media/influencer strategy.
• Experience in FMCG, skincare, or beauty sectors.
• Strong proficiency with social media analytics tools.
• Proven track record of managing large marketing budgets and ROI.
• Willingness to travel nationally and internationally.
• Advanced project management and cross-functional communication skills.

Responsabilidades

• Global-local collaboration to localize innovations and launches.
• Define strategy for events, Filorga Days, medical congresses and in-clinic activations.
• Lead organic and paid social media across major platforms.
• Analyze ROI, CTR, conversions, and views to optimize channels.
• Oversee a significant marketing budget with ROI-focused allocations.
• Coordinate campaigns with Sales, Logistics, and external agencies.
• Partner with Sales, PR, Supply Chain to ensure consistent brand messaging.

Conocimientos

Brand management

Marketing execution

Social media strategy

Analytics

Cross-functional collaboration

Travel readiness

Educación

Bachelor's degree

Herramientas

Meta Insights

TikTok Analytics

Google Analytics

Emplifi

Descripción del empleo

No Relocation Assistance Offered

Job Number #175387 - Del.Miguel Hidalgo, Mexico City, Mexico

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

About The Role

Are you passionate about premium skincare, innovative marketing, and making a real impact on brand growth? Join our dynamic team as a Brand Manager for Filorga!

In this role, you will be the key driver of local marketing execution, bridging global vision with impactful local activations. You will collaborate closely with our global team in France to adapt international brand guidelines and bring high-profile launches, events, and campaigns to life across local markets. From orchestrating major medical congresses and Filorga Days to managing a robust digital and influencer strategy, you will shape how our brand connects with healthcare professionals, influencers, and consumers!

If you thrive in an inclusive, courageous, and caring environment where your strategic creativity and data-driven mindset can shine, we would love to welcome you to our team!

Main Responsibilities

• Global Lineage & Local Execution: Partner closely with international teams to localize innovation strategies, brand positioning, and product launches effectively.
• Events & Congress Activation: Define and execute the strategy for key brand events, Filorga Days, medical congresses, and in-clinic activations—determining the optimal timing, format, and channels to drive brand engagement.
• Digital & Social Media Strategy: Lead organic and digital social media presence across Instagram, TikTok, Facebook, and LinkedIn. Collaborate with digital teams and agencies to produce engaging, high-quality content aligned with business objectives.
• Analytics & Performance Tracking: Monitor, analyze, and optimize digital performance metrics (ROI, CTR, conversion rates, views) to identify high-performing channels, including organic medical influencer partnerships.
• Budget & Resource Management: Oversee a significant marketing budget, ensuring optimal allocation and measurable return on investment across all campaigns and events.
• End-to-End Campaign & Inventory Coordination: Work in tandem with Sales and Logistics to manage event materials, sampling strategy, promotional items, and product inventory required for events and activations.
• Cross-Functional Collaboration: Partner across internal teams (Sales, Digital Commerce, PR, Supply Chain) and manage external agency relationships to ensure seamless execution and consistent brand messaging.

Basic Qualifications

• Completed Bachelor’s degree.
• 5+ years of experience in brand management, marketing execution, or social media/influencer strategy.
• Demonstrated experience in the Fast-Moving Consumer Goods (FMCG/CPG), skincare, beauty, or skin health sectors.
• Strong proficiency in social media platforms and analytics tools (e.g., Meta Insights, TikTok Analytics, Google Analytics, Emplifi, or similar).
• Proven experience managing large marketing budgets and driving ROI-focused campaigns.
• Availability and willingness to travel nationally and internationally.
• Advanced project management, analytical, and cross-functional communication skills.

Preferred Qualifications

• Master’s degree or MBA.
• Experience adapting global brand guidelines to local markets.
• Expertise in working with medical/dermatology influencers, healthcare professionals, or specialized congresses.
• Proven track record in public relations, agency management, and high-impact brand partnerships.
• Demonstrated commitment to working collaboratively in a diverse, equitable, and inclusive team culture.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.