Brand Manager

Colgate; Ciudad de México; Presencial; MXN 900.000 - 1.300.000; Jornada completa

Descripción de la vacante

Colgate-Palmolive, via Filorga, seeks a Brand Manager to lead local marketing initiatives, bridging global strategy with impactful local activations in Mexico City. You will collaborate with our global team to adapt brand guidelines and drive major launches, events, and digital campaigns that connect with healthcare professionals, influencers, and consumers.

Responsibilities include managing events, medical congresses, influencer collaborations, and a data-driven digital strategy across

Formación

• 5+ years in brand marketing, marketing execution, or social media/influencer strategy.
• Experience in FMCG, skincare, beauty, or skin health sectors.
• Strong proficiency with social media platforms and analytics tools.
• Proven experience managing large marketing budgets and ROI-focused campaigns.
• Willingness to travel nationally and internationally.
• Advanced project management and cross-functional communication skills.

Responsabilidades

• Lead local activation of global brand guidelines and adapt to local markets.
• Define and execute events, Filorga Days, medical congresses and in-clinic activations.
• Lead organic and digital social media presence across platforms; collaborate with digital teams.
• Monitor and optimize digital performance metrics to identify high-performing channels.
• Oversee a significant marketing budget and ensure ROI across campaigns and events.
• Coordinate end-to-end campaigns with Sales, Logistics, and external agencies.

Conocimientos

Brand management

Marketing execution

Social media strategy

Budget management

Travel availability

Cross-functional communication

Analytics tools proficiency

Educación

Master’s degree or MBA

Herramientas

Meta Insights

TikTok Analytics

Google Analytics

Emplifi

Descripción del empleo

A part of Colgate-Palmolive since 2019, Filorga was the 1st French aesthetic medicine laboratory founded in 1978. The Company originally designed, developed and produced injectable products that were used by leading medical specialists all over the world.

In 2007, the brand expanded its expertise in aesthetic medicine by providing to the general public a range of revolutionary cosmetic products formulated with NCEF, a unique compound encapsulating in topical application the same ingredients used in injections.

More than fifty cosmetic products have become available over time, all of which share the same principle: to combine optimal and clinically proven effectiveness with sensorial textures and premium packaging.

Filorga is today present in more than 70 countries throughout the world.

A career at Filorga or Colgate-Palmolive is an excellent opportunity if you seek a global experience, constant challenge, and development opportunities in an environment that respects work/life effectiveness.

No Relocation Assistance Offered

Job Number#175387 - Del.Miguel Hidalgo, Mexico City, Mexico

Who We Are

Colgate-Palmolive Company is a global consumer products company operating in over 200 countries specialising in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name!

Join Colgate-Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values—Caring, Inclusive, and Courageous—we foster a culture that inspires our people to achieve common goals. Together, let's build a brighter, healthier future for all.

About the Role

Are you passionate about premium skincare, innovative marketing, and making a real impact on brand growth? Join our dynamic team as a Brand Manager for Filorga!

In this role, you will be the key driver of local marketing execution, bridging global vision with impactful local activations. You will collaborate closely with our global team in France to adapt international brand guidelines and bring high-profile launches, events, and campaigns to life across local markets. From orchestrating major medical congresses and Filorga Days to managing a robust digital and influencer strategy, you will shape how our brand connects with healthcare professionals, influencers, and consumers!

If you thrive in an inclusive, courageous, and caring environment where your strategic creativity and data-driven mindset can shine, we would love to welcome you to our team!

Main Responsibilities

Global Lineage & Local Execution:

Partner closely with international teams to localize innovation strategies, brand positioning, and product launches effectively.

Events & Congress Activation:

Define and execute the strategy for key brand events, Filorga Days, medical congresses, and in-clinic activations—determining the optimal timing, format, and channels to drive brand engagement.

Digital & Social Media Strategy:

Lead organic and digital social media presence across Instagram, TikTok, Facebook, and LinkedIn. Collaborate with digital teams and agencies to produce engaging, high-quality content aligned with business objectives.

Analytics & Performance Tracking:

Monitor, analyze, and optimize digital performance metrics (ROI, CTR, conversion rates, views) to identify high-performing channels, including organic medical influencer partnerships.

Budget & Resource Management:

Oversee a significant marketing budget, ensuring optimal allocation and measurable return on investment across all campaigns and events.

End-to-End Campaign & Inventory Coordination:

Work in tandem with Sales and Logistics to manage event materials, sampling strategy, promotional items, and product inventory required for events and activations.

Cross-Functional Collaboration:

Partner across internal teams (Sales, Digital Commerce, PR, Supply Chain) and manage external agency relationships to ensure seamless execution and consistent brand messaging.

Basic Qualifications

• 5+ years of experience in brand management, marketing execution, or social media/influencer strategy.
• Demonstrated experience in the Fast-Moving Consumer Goods (FMCG/CPG), skincare, beauty, or skin health sectors.
• Strong proficiency in social media platforms and analytics tools (e.g., Meta Insights, TikTok Analytics, Google Analytics, Emplifi, or similar).
• Proven experience managing large marketing budgets and driving ROI-focused campaigns.
• Availability and willingness to travel nationally and internationally.
• Advanced project management, analytical, and cross-functional communication skills.

Preferred Qualifications

• Master’s degree or MBA.
• Experience adapting global brand guidelines to local markets.
• Expertise in working with medical/dermatology influencers, healthcare professionals, or specialized congresses.
• Proven track record in public relations, agency management, and high-impact brand partnerships.
• Demonstrated commitment to working collaboratively in a diverse, equitable, and inclusive team culture.

Our Commitment to Inclusion

Our journey begins with our people—developing strong talent with diverse backgrounds and perspectives to best serve our consumers around the world and fostering an inclusive environment where everyone feels a true sense of belonging. We are dedicated to ensuring that each individual can be their authentic self, is treated with respect, and is empowered by leadership to contribute meaningfully to our business.

Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, colour, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.

Reasonable accommodation during the application process is available for persons with disabilities. Please complete this request form should you require accommodation.

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