Associate Brand Coordinator

Essity Higiene y Salud México, S.A. de C.V; Ciudad de México; Hybrid; MXN 180,000 - 240,000; Full time

Job summary

Essity Higiene y Salud México, S.A. de C.V is seeking an Associate Brand Coordinator to support development and growth of local brand portfolios. You will work with Brand Manager and global teams to translate strategies into consumer and customer initiatives.

The role offers exposure to brand strategy, financial performance, consumer insights, and activations, ideal for an early-career professional aiming to grow in Brand Management.

Qualifications

• 1 to 3 years of professional experience in marketing or brand management.
• Bachelor's degree in Marketing, Business Administration, Finance, or Communication.
• Basic to intermediate Excel skills.
• English proficiency for international stakeholders.

Responsibilities

• Support Brand Manager in driving brand performance, including P&L and market share.
• Contribute to annual brand plans and A&P investments.
• Plan, execute and track brand campaigns, activations and launches.
• Conduct brand, category and market analyses for insights.
• Support product portfolio, assortment and pricing in line with strategy.
• Collaborate with cross-functional and global teams on product innovations.
• Translate consumer and customer insights into recommendations.
• Coordinate with stakeholders and partners for effective execution.
• Bring new ideas and a consumer-focused mindset to the brands.

Skills

Brand management

Marketing

Finance

Excel skills

English proficiency

Analytical skills

Communication

Collaboration

Education

Bachelor's degree in Marketing/Business/Finance/Communication

Tools

Microsoft Excel

Job description

We are looking for an Associate Brand Coordinator to join our Marketing team and support the development and growth of our brands in the local market.

This is an exciting opportunity for an early-career professional who wants to develop a career in Brand Management, gaining hands‑on exposure to brand strategy, financial performance, consumer insights, innovation and campaign activation.

You will work closely with the Brand Manager and collaborate with local, regional and global teams to help translate brand strategies into impactful initiatives for consumers and customers.

What You Will Do

• Support the Brand Manager in driving brand performance, including P&L, market share and key business indicators.


• Contribute to the development and execution of annual brand plans, including management and monitoring of Advertising & Promotion (A&P) investments.


• Support the planning, execution and tracking of brand campaigns, activations and innovation launches, identifying opportunities and recommending corrective actions when needed.


• Conduct brand, category, competitor and market analyses to identify trends, opportunities and actionable insights.


• Support product portfolio, assortment and pricing recommendations in line with brand strategy and global guidance.


• Collaborate with cross‑functional, regional and global teams to support product innovations, including launch preparation, distribution, phase‑in/phase‑out and brand activation.


• Help capture and translate consumer and customer insights into recommendations that strengthen brand performance.


• Coordinate with internal stakeholders and external partners to ensure the effective execution of brand initiatives.


• Contribute to the continued development of our brands by bringing new ideas, curiosity and a consumer‑focused mindset.

Who You Are

• 1 to 3 years of professional experience, preferably with exposure to Marketing, Brand Management, Finance, Commercial or related areas.


• A bachelor's degree in Marketing, Business Administration, Finance, Communication or a related field.


• Basic to intermediate Excel skills and confidence working with numerical and business information.


• Strong analytical skills and the ability to turn information into insights and recommendations.


• English proficiency that allows you to communicate with international stakeholders.


• Strong communication and collaboration skills.


• A proactive mindset, positive energy and willingness to take ownership.


• Curiosity and a genuine desire to learn, develop and grow within Brand Management.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well‑being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

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