Especialista en Medios Pagados y Performance

Placements24; Cuernavaca; On-site; MXN 420,000 - 720,000; Full time

Benefits offered by this job

Health insurance

Professional development opportunities

Employee discounts on products

Job summary

Placements24 is seeking a highly analytical Especialista en Medios Pagados y Performance to lead paid advertising campaigns from planning to optimization for Cuernavaca, Morelos. You will manage budgets, monitor performance across Google Ads, Meta, and other channels, and collaborate with content/design teams to maximize ROI.

The role requires 3+ years in PPC/SEM/Social Ads with strong analytical skills and proficiency in Google Analytics.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related quantitative field.
• Minimum of 3 years of hands-on experience in managing paid digital advertising campaigns (PPC/SEM/Social Ads).
• Proven track record of successfully managing significant advertising budgets and delivering strong performance metrics.
• Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.

Responsibilities

• Develop, implement, and manage paid advertising campaigns across multiple platforms including Google Ads, Facebook Ads Manager, Instagram Ads, and other relevant channels.
• Optimize campaigns for CPA, ROAS, CTR, and conversion rates.
• Conduct keyword research, audience segmentation, and targeting strategy development.
• Manage advertising budgets meticulously to achieve optimal ROI.
• Analyze campaign performance data, generate detailed reports, and provide actionable insights.
• Conduct A/B testing on ad creatives, copy, landing pages, and targeting parameters.
• Stay up-to-date with trends and best practices in paid media.
• Collaborate with content and design teams to ensure ad creatives align with brand messaging.
• Monitor industry trends and competitor activities to identify opportunities.

Skills

Analytical thinking

Budget management

Campaign optimization

Cross-functional collaboration

Communication

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Facebook Ads Manager

Google Analytics

Job description

About the Role

Our client, a fast-paced e-commerce company, is seeking a highly analytical and results-oriented Especialista en Medios Pagados y Performance to join their team in Cuernavaca, Morelos. This role will focus on planning, executing, and optimizing paid advertising campaigns across various digital channels to drive customer acquisition, revenue growth, and achieve key performance indicators. The ideal candidate will have a deep understanding of paid media platforms, audience targeting, budget management, and performance analysis. This is an excellent opportunity to contribute to the success of a growing online business and hone your skills in a competitive market. You will work closely with the broader marketing team to ensure alignment and maximize campaign effectiveness.

Key Responsibilities

• Develop, implement, and manage paid advertising campaigns across multiple platforms including Google Ads, Facebook Ads, Instagram Ads, and other relevant channels.
• Optimize campaigns for key performance metrics such as Cost Per Acquisition (CPA), Return On Ad Spend (ROAS), click-through rates (CTR), and conversion rates.
• Conduct keyword research, audience segmentation, and targeting strategy development to maximize campaign effectiveness.
• Manage advertising budgets meticulously, allocating resources efficiently to achieve optimal results and ROI.
• Analyze campaign performance data, generate detailed reports, and provide actionable insights and recommendations for improvement.
• Conduct A/B testing on ad creatives, copy, landing pages, and targeting parameters to continuously enhance campaign performance.
• Stay up-to-date with the latest trends, technologies, and best practices in paid media and digital advertising.
• Collaborate with the content and design teams to ensure ad creative is compelling and aligned with brand messaging.
• Monitor industry trends and competitor activities to identify new opportunities and stay ahead of the curve.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related quantitative field.
• Minimum of 3 years of hands-on experience in managing paid digital advertising campaigns (PPC/SEM/Social Ads).
• Proven track record of successfully managing significant advertising budgets and delivering strong performance metrics.
• Proficiency with Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
• Experience with web analytics tools like Google Analytics is essential.
• Excellent understanding of audience targeting, campaign optimization, and conversion rate optimization (CRO).
• Strong project management skills and attention to detail.
• Excellent communication and collaboration skills.
• Must be based in or willing to relocate to Cuernavaca, Morelos.

Benefits

• Competitive salary and potential for performance bonuses.
• Opportunities for professional development and advanced training in digital advertising.
• A stimulating and results-driven work environment in Cuernavaca, Morelos.
• Health insurance and other benefits.
• Employee discounts on e-commerce products.