Analista de Marketing de Datos y Performance — Hybrid

Placements24; Puebla de Zaragoza; Hybrid; MXN 300,000 - 520,000; Full time

Benefits offered by this job

Competitive salary

Health & dental insurance

Professional development

Hybrid work in Puebla

Job summary

Placements24 seeks a Marketing Data and Performance Analyst in Puebla, MX. The role focuses on collecting, analyzing, and reporting marketing data to measure campaign effectiveness and customer behavior.

You will develop dashboards, define metrics, and drive data-informed decisions to optimize spend. You will collaborate with the marketing team to set objectives, perform ROI analysis, and present insights to leadership.

Qualifications

• Bachelor’s degree in a quantitative field (Stats, Economics, Marketing, Math)
• 2+ years in marketing analytics or data analysis
• Proficiency with Excel (advanced), SQL; Python or R preferred
• Experience with data visualization tools (Tableau/Power BI) is a plus
• Familiarity with web analytics platforms like Google Analytics
• Strong communication of complex data insights in Spanish
• Hybrid/office role in Puebla, MX

Responsibilities

• Collect, clean, and analyze marketing data from multiple sources (digital campaigns, website analytics, CRM)
• Develop and maintain dashboards and reports to track marketing KPIs and campaigns
• Interpret data to identify trends, insights, and opportunities for optimization
• Conduct ROI analysis for marketing campaigns and initiatives
• Collaborate with marketing managers to define objectives and measurement frameworks
• Perform customer segmentation and analyses for targeted marketing
• Present findings to marketing leadership and cross-functional teams
• Stay updated on data tools and techniques relevant to marketing
• Ensure data accuracy and integrity across reporting

Skills

Excel Advanced

SQL

Python

Tableau

Power BI

Google Analytics

Spanish

Education

Bachelor's degree in Statistics/Economics/Marketing/Mathematics

Tools

Tableau

Power BI

Job description

Placements24 seeks a Marketing Data and Performance Analyst in Puebla, MX. The role focuses on collecting, analyzing, and reporting marketing data to measure campaign effectiveness and customer behavior.

You will develop dashboards, define metrics, and drive data-informed decisions to optimize spend. You will collaborate with the marketing team to set objectives, perform ROI analysis, and present insights to leadership.