Analista de Datos y Marketing Digital

Placements24; Acapulco; Hybrid; MXN 220,000 - 360,000; Full time

Benefits offered by this job

Hybrid work

Job summary

Placements24 is seeking a Data Analyst with a strong focus on Digital Marketing to join their Acapulco team. You will interpret complex data sets, identify trends, and provide actionable insights that drive marketing strategy and optimize campaigns.

Collaborating with the marketing team, you will measure ROI, analyze customer behavior, and build dashboards to visualize KPIs. You will ensure data accuracy across analytics platforms and present insights clearly to stakeholders.

Qualifications

• Proven experience as a Data Analyst focusing on digital marketing.
• Experience with web analytics tools like Google Analytics.
• Strong analytical and quantitative skills with data modeling.
• Experience with Tableau, Power BI, or Google Data Studio.
• Understanding of SEO, SEM, social media, and email marketing.
• Proficiency in SQL and working with databases.
• Excellent communication and presentation skills.
• Bachelor's degree in Statistics, Mathematics, Economics, CS, Marketing, or related field.
• Experience in Acapulco, Guerrero is beneficial, plus knowledge of R or Python is a plus.

Responsibilities

• Collect, clean, and analyze data from digital marketing channels.
• Develop dashboards and reports to visualize KPIs and trends.
• Identify patterns to inform marketing strategies.
• Measure ROI of campaigns and provide optimization recommendations.
• Conduct A/B testing analysis and share insights.
• Collaborate with marketing to define data requirements and tracking.
• Monitor industry trends from a data perspective.
• Present findings clearly to marketing and management.
• Ensure data accuracy across analytics platforms.
• Stay updated with data analysis tools and digital marketing tech.

Skills

Data analysis

Marketing analytics

SQL

Data visualization

A/B testing

Presentation

Education

Bachelor's degree

Tools

Google Analytics

Tableau

Power BI

Google Data Studio

SQL

Job description

About the Role

Our client is seeking a Data Analyst with a strong focus on Digital Marketing to join their team in Acapulco, Guerrero . This role is crucial for interpreting complex data sets, identifying trends, and providing actionable insights that drive marketing strategy and optimize campaign performance. You will work closely with the marketing department to measure the effectiveness of digital initiatives, understand customer behavior, and inform data-driven decision-making. The ideal candidate possesses a solid foundation in data analysis, a keen understanding of digital marketing channels, and the ability to translate technical findings into clear, concise recommendations.

Key Responsibilities

• Collect, clean, and analyze data from various digital marketing channels (website analytics, social media, email, paid ads).
• Develop dashboards and reports to visualize key performance indicators (KPIs) and trends for marketing stakeholders.
• Identify patterns and insights in customer behavior and campaign performance to inform marketing strategies.
• Measure the ROI of digital marketing campaigns and provide recommendations for optimization.
• Conduct A/B testing analysis and provide insights to improve website and campaign performance.
• Collaborate with the marketing team to define data requirements and tracking strategies.
• Monitor industry trends and competitor activities from a data perspective.
• Present findings and recommendations to marketing teams and management in a clear and concise manner.
• Ensure data accuracy and integrity across all marketing analytics platforms.
• Stay current with advancements in data analysis tools and digital marketing technologies.

Requirements

• Proven experience as a Data Analyst, Marketing Analyst, or similar role, with a strong focus on digital marketing.
• Proficiency in using web analytics tools like Google Analytics.
• Strong analytical and quantitative skills with experience in data modeling and interpretation.
• Experience with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).
• Solid understanding of digital marketing concepts and channels (SEO, SEM, Social Media, Email Marketing).
• Proficiency in SQL and experience working with databases.
• Excellent communication and presentation skills, with the ability to explain complex data to non-technical audiences.
• Bachelor's degree in Statistics, Mathematics, Economics, Computer Science, Marketing, or a related field.
• Experience in Acapulco, Guerrero is beneficial.
• Familiarity with statistical software or programming languages (R, Python) is a plus.

Benefits

• Our client offers a competitive salary, comprehensive benefits, and opportunities for professional growth.
• This role is structured as Hybrid , allowing for a balance between working from our offices in Acapulco, Guerrero and remote work.