Analista de Datos de Mercado - FMCG (Remoto)

Placements24; Saltillo; Hybrid; MXN 420,000 - 720,000; Full time

Job summary

Placements24 is seeking a Market Data Analyst to join their FMCG team in a fully remote role operating from anywhere in Mexico. The position focuses on turning market and consumer data into actionable insights to guide brand strategy and marketing initiatives.

You will build dashboards, monitor KPIs, and collaborate with brand, marketing, and sales teams to ensure data accuracy and relevance, enabling data-driven decision making across the organization.

Qualifications

• Bachelor's degree in a quantitative field.
• 3–5 years in market analysis, data analysis, or BI in FMCG.
• Proficiency in Excel (Advanced), SQL, R, Python, and BI tools (Tableau/Power BI).
• Experience with market data providers (Nielsen/IRI) is a plus.
• Strong analytical and communication skills, with remote work discipline.

Responsibilities

• Collect, process, and analyze market data from multiple sources.
• Identify trends related to market share, sales, demographics, and competition.
• Develop dashboards and reports to visualize data for stakeholders.
• Provide data-driven recommendations to support brand strategy and marketing.
• Monitor KPIs and alert on significant changes or deviations.
• Conduct ad-hoc analyses to answer business questions.
• Stay updated on market research methodologies and techniques.
• Collaborate with brand, marketing, and sales teams to ensure data accuracy.

Skills

Quantitative analysis

Data visualization

Critical thinking

Problem solving

Written and verbal communication

Education

Bachelor's degree in Statistics or related field

Tools

SQL

R

Python

Excel (Advanced)

Tableau

Power BI

Nielsen/IRI data

Job description

About the Role

Our client, a prominent entity in the Bienes de Consumo Masivo (FMCG) sector, is seeking a sharp and analytical Market Data Analyst to join their team in a fully remote capacity. This role is crucial for providing actionable insights into market trends, consumer behavior, and competitive landscapes to inform strategic decision-making. The ideal candidate will possess strong quantitative skills, a deep understanding of data analysis tools, and a passion for uncovering insights within the FMCG market. This is an excellent opportunity for a data-driven professional to contribute significantly to our success, working remotely from anywhere in Mexico, with a focus on enhancing our market intelligence.

Key Responsibilities

• Collect, process, and analyze market data from various sources, including syndicated data providers, internal sales data, and consumer surveys.
• Identify key trends, patterns, and insights related to market share, sales performance, consumer demographics, and competitive activity.
• Develop dashboards and reports to visualize market data and communicate findings effectively to stakeholders.
• Provide data-driven recommendations to support brand strategy, product development, and marketing initiatives.
• Monitor key market performance indicators (KPIs) and alert management to significant changes or deviations.
• Conduct ad-hoc analyses to address specific business questions and challenges.
• Stay updated on the latest market research methodologies and data analysis techniques.
• Collaborate with brand managers, marketing teams, and sales teams to ensure data accuracy and relevance.

Requirements

• Bachelor's degree in Statistics, Economics, Mathematics, Marketing, Business Analytics, or a related quantitative field.
• Minimum of 3-5 years of experience in market analysis, data analysis, or business intelligence, preferably within the FMCG industry.
• Proficiency in data analysis tools and software such as Excel (advanced), SQL, R, Python, and/or BI platforms (e.g., Tableau, Power BI).
• Experience working with market data providers (e.g., Nielsen, IRI) is a strong plus.
• Strong analytical, critical thinking, and problem-solving skills.
• Excellent ability to interpret complex data and translate it into clear, actionable insights.
• Strong written and verbal communication skills, with the ability to present findings to diverse audiences.
• Must be highly organized, detail-oriented, and capable of working independently in a remote setting.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including health insurance and professional development opportunities. Enjoy the flexibility of a fully remote position and contribute to the strategic direction of a leading company in the FMCG market, impacting decisions made from Saltillo, Coahuila .