Analista de Datos y Marketing Digital - Hybrid

Placements24; Acapulco; Híbrido; MXN 220.000 - 360.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work

Descripción de la vacante

Placements24 is seeking a Data Analyst with a strong focus on Digital Marketing to join their Acapulco team. You will interpret complex data sets, identify trends, and provide actionable insights that drive marketing strategy and optimize campaigns.

Collaborating with the marketing team, you will measure ROI, analyze customer behavior, and build dashboards to visualize KPIs. You will ensure data accuracy across analytics platforms and present insights clearly to stakeholders.

Formación

• Proven experience as a Data Analyst focusing on digital marketing.
• Experience with web analytics tools like Google Analytics.
• Strong analytical and quantitative skills with data modeling.
• Experience with Tableau, Power BI, or Google Data Studio.
• Understanding of SEO, SEM, social media, and email marketing.
• Proficiency in SQL and working with databases.
• Excellent communication and presentation skills.
• Bachelor's degree in Statistics, Mathematics, Economics, CS, Marketing, or related field.
• Experience in Acapulco, Guerrero is beneficial, plus knowledge of R or Python is a plus.

Responsabilidades

• Collect, clean, and analyze data from digital marketing channels.
• Develop dashboards and reports to visualize KPIs and trends.
• Identify patterns to inform marketing strategies.
• Measure ROI of campaigns and provide optimization recommendations.
• Conduct A/B testing analysis and share insights.
• Collaborate with marketing to define data requirements and tracking.
• Monitor industry trends from a data perspective.
• Present findings clearly to marketing and management.
• Ensure data accuracy across analytics platforms.
• Stay updated with data analysis tools and digital marketing tech.

Conocimientos

Data analysis

Marketing analytics

SQL

Data visualization

A/B testing

Presentation

Educación

Bachelor's degree

Herramientas

Google Analytics

Tableau

Power BI

Google Data Studio

SQL

Descripción del empleo

Placements24 is seeking a Data Analyst with a strong focus on Digital Marketing to join their Acapulco team. You will interpret complex data sets, identify trends, and provide actionable insights that drive marketing strategy and optimize campaigns.

Collaborating with the marketing team, you will measure ROI, analyze customer behavior, and build dashboards to visualize KPIs. You will ensure data accuracy across analytics platforms and present insights clearly to stakeholders.