Analista de Datos E-commerce y Comportamiento del Consumidor

Placements24; León; Hybrid; MXN 350,000 - 520,000; Full time

Benefits offered by this job

Health insurance

Professional development

Hybrid work schedule

Job summary

Placements24 in León, Guanajuato is seeking a Data Analyst focusing on E-commerce and consumer behavior. You will collect, clean, and analyze data from website analytics, sales, and customer databases to uncover insights and drive online performance.

Responsibilities include building dashboards with Tableau or Power BI, performing segmentation and funnel analyses, and communicating findings to stakeholders. A hybrid work setup in León enables collaboration in the office and focused remote work.

Qualifications

• Bachelor's or Master's in Statistics, Mathematics, CS, Economics or related quantitative field.
• Experience as a Data Analyst in ecommerce/digital marketing is preferred.
• Strong SQL skills for data extraction and manipulation.
• Proficiency in Tableau/Power BI for visualization.
• Knowledge of Python or R and Google Analytics is desirable.
• Excellent analytical and communication skills; detail-oriented and collaborative.
• Experience in hybrid work environments with in-person and remote collaboration.

Responsibilities

• Collect, process, and analyze large datasets related to e-commerce sales and website traffic.
• Develop and maintain dashboards and reports using Tableau/Power BI to visualize KPIs.
• Identify trends and provide actionable insights to improve online sales and engagement.
• Conduct customer segmentation, funnel analyses, and A/B testing support.
• Collaborate with marketing, product, and sales to define data requirements.
• Ensure data accuracy and communicate findings to both technical and non-technical stakeholders.

Skills

SQL

Analytical thinking

Communication

Problem solving

Education

Bachelor's/Master's in a quantitative field

Tools

Tableau

Power BI

Python

Google Analytics

Job description

Placements24 in León, Guanajuato is seeking a Data Analyst focusing on E-commerce and consumer behavior. You will collect, clean, and analyze data from website analytics, sales, and customer databases to uncover insights and drive online performance.

Responsibilities include building dashboards with Tableau or Power BI, performing segmentation and funnel analyses, and communicating findings to stakeholders. A hybrid work setup in León enables collaboration in the office and focused remote work.