ABM & Digital Growth Lead — Fintech Marketing

King River Capital Group; Región Centro; In loco; MXN 600.000 - 1.200.000; Tempo pieno

Vantaggi offerti da questo lavoro

PTO and sick leave

Free snacks and paid lunches

Major Medical Health Insurance

Food vouchers

Stock options

Tools and equipment provided

Descrizione del lavoro

Paystand is seeking an ABM & Digital Growth Manager to design and run account-based and persona-based digital marketing programs across business units. You will report to the Senior Director, Demand Generation and translate acquisition and growth strategy into scalable programs that drive MQLs and SQLs, pipeline, and revenue.

You will partner with Sales, Lead Paid Digital Manager, and content teams to bring programs from planning through launch, testing, and optimization.

Competenze

• Experience developing and executing B2B ABM and persona-based digital marketing programs.
• Experience partnering with Sales to align target accounts, outreach, and follow-up.
• Strong skills in creative briefing, audience-specific messaging, and offer development.
• Ability to analyze funnel performance, design useful experiments, and turn findings into concrete actions.
• Experience with CRM and marketing reporting tools such as HubSpot, Data Studio, ABM tools similar to 6sense, Vector, Artisan.

Mansioni

• Develop account and persona programs. Partner with Lifecycle Marketing, Sales, and business unit leaders to identify priority accounts, buying groups, and audience segments within our ICP.
• Own digital program development. Lead creative direction, messaging, offers, and campaign timelines; collaborate to develop audiences and campaigns and define success measures.
• Coordinate content and creative. Write briefs and deliver copy, landing pages, and assets for campaign launches; ensure feedback on priorities and lead quality.
• Run structured experiments. Maintain a prioritized testing roadmap across audiences, creative, messaging, offers, channels, and conversion paths; document results.
• Turn analysis into action. Track MQLs and SQLs and progress to pipeline; identify gaps and implement improvements.
• Manage programs through completion. Maintain briefs, timelines, dependencies, and stakeholder alignment across AR, AP, Global Payroll/Payouts, and LATAM.

Conoscenze

ABM campaigns

Sales alignment

Creative briefing

Paid media

CRM audiences

Campaign measurement

Funnel analysis

Project management

Cross-functional collaboration

HubSpot (CRM)

Strumenti

6sense

Vector

Artisan

Descrizione del lavoro

Paystand is seeking an ABM & Digital Growth Manager to design and run account-based and persona-based digital marketing programs across business units. You will report to the Senior Director, Demand Generation and translate acquisition and growth strategy into scalable programs that drive MQLs and SQLs, pipeline, and revenue.

You will partner with Sales, Lead Paid Digital Manager, and content teams to bring programs from planning through launch, testing, and optimization.