ABM & Digital Growth Manager

Paystand; Región Centro; On-site; MXN 800,000 - 1,000,000; Full time

Benefits offered by this job

PTO & Sick Leave

Free lunches

Health insurance

Savings plan

Stock options

Equipment provided

Growth opportunities

Job summary

Paystand, the blockchain-enabled B2B payments network, is seeking an ABM & Digital Growth Manager in Mexico. You will translate Acquisition & Growth strategy into programs that generate MQLs and SQLs, coordinating with Sales, Content, and Paid Digital teams to build and launch campaigns across ERP segments.

You’ll run account- and persona-based programs, manage briefs and timelines, and analyze funnel performance to improve pipeline and revenue.

Qualifications

• Experience developing and executing B2B ABM and persona-based digital programs.
• Partner with Sales to align target accounts, outreach, and follow-up.
• Strong briefing, messaging, and offer development for audiences.
• Knowledge of paid media, CRM audiences, landing pages, and measurement.
• Analyze funnel performance and run experiments; turn findings into actions.
• Project management and cross-stakeholder coordination skills.

Responsibilities

• Develop account and persona programs with marketing and sales alignment.
• Own digital program development: messaging, offers, campaigns, timelines.
• Coordinate content and creative for campaign launches.
• Work with Lifecycle Marketing & Sales; align priorities and follow-ups.
• Run structured experiments and document hypotheses and results.
• Track MQLs/SQLs and push improvements to pipeline and revenue.
• Manage programs through completion; maintain briefs and timelines.

Skills

ABM programs

Digital marketing

Sales alignment

Analytics

Campaign measurement

CRM

Tools

HubSpot

Data Studio

6sense

Vector

Artisan

Job description

Paystand is the world's leading blockchain-enabled B2B payments network, transforming commercial finance into a software-driven, zero-fee, and open ecosystem. Recognized as a CNBC/Statista 2026 World's Top Fintech company, Paystand delivers over a decade of on-chain payments experience to middle and large enterprises.

Paystand's network services more than one million payors that have moved $20+ billion in volume. With its acquisitions of Yaydoo, Teampay and Bitwage, Paystand's full-stack platform includes agentic AI, its USDb stablecoin, and AR/AP solutions on one tightly integrated network. Its non-profit arm, Paystand.org, advances the mission to democratize finance through Bitcoin and blockchain technology.

What We Do

We built the financial system we always thought should exist: zero fees, zero friction, just your money, faster. Blockchain automates receivables and payables, cuts time-to-cash, and turns every transaction into revenue instead of cost.

Why We Do It

The current system takes a cut from the people who build, create, and grow — and calls it the cost of doing business. We don't buy that. Every fee we eliminate compounds into growth. We're here to decentralize finance and hand the power back to the businesses driving the real economy — extended further through Paystand.org's work to democratize finance through Bitcoin and blockchain.

How We Do It

We don't wait for permission or for the industry to catch up — we build the future of finance ourselves, on-chain, in the open. Small moves now, monumental results later.

Join Us

We're not looking for people who want a job in fintech. We're looking for people who want to build what comes after it. Paystand is where you help lead a financial revolution instead of just reading about one. We stand on change. Come stand with us.

About The Role

Paystand is looking for an ABM & Digital Growth Manager to develop and run account-based and persona-based digital marketing programs across our business units. Reporting to the Senior Director, Demand Generation, you will translate Acquisition & Growth strategy into programs that generate MQLs and SQLs within core ERP segments and help convert those leads into pipeline and revenue. You will work closely with Sales, our Lead Paid Digital Manager, and our content team to bring programs from planning through launch, testing, and improvement.

What you’ll do

• Develop account and persona programs. Partner with Lifecycle Marketing, Sales, and business unit leaders to identify priority accounts, buying groups, and audience segments within our ICP. Build programs tailored to their needs, buying stage, and product fit.
• Own digital program development. Lead creative direction, messaging, offers, and campaign timelines. Partner with the Lead Paid Digital Manager to develop and execute audiences and campaigns, and jointly define success measures.
• Coordinate content and creative. Write clear briefs and work with the content team to deliver copy, creative, landing pages, and supporting assets for campaign launches.
• Partner closely with Lifecycle Marketing & Sales. Establish regular feedback on account priorities, lead quality, follow-up, and opportunity progression. Coordinate marketing programs with sales outreach.
• Run structured experiments. Maintain a prioritized testing roadmap across audiences, creative, messaging, offers, channels, and conversion paths. Document hypotheses and results, agree on next steps, and drive implementation.
• Turn analysis into action. Track MQLs and SQLs in core ERP segments and their progression into pipeline and revenue. Identify gaps by business unit, program, and audience, and implement improvement.
• Manage programs through completion. Maintain campaign briefs, timelines, dependencies, and decision records. Communicate progress, surface blockers, and keep stakeholders aligned across AR, AP, Global Payroll/Payouts, and LATAM.

What success looks like

• Growth in MQLs and SQLs within defined core ERP segments.
• Improved MQL-to-SQL conversion within those segments.
• Conversion of qualified leads into pipeline and closed-won revenue.
• Timely program launches and consistent follow-through on improvements informed by testing.

Performance will be evaluated using agreed qualification, cohort, and attribution definitions, with results reviewed by business unit, program, and audience.

What you’ll bring

• Experience developing and executing B2B ABM and persona-based digital marketing programs.
• Experience partnering with Sales to align target accounts, buying groups, outreach, and follow-up.
• Strong skills in creative briefing, audience-specific messaging, and offer development.
• Practical knowledge of paid media, CRM audiences, landing pages, and campaign measurement.
• Ability to analyze funnel performance, design useful experiments, and turn findings into concrete actions.
• Strong project management and communication skills, with experience coordinating multiple programs and stakeholders.
• Experience with CRM and marketing reporting tools such as HubSpot, Data Studio, ABM tools similar to 6sense, Vector, Artisan.

Preferred Experience

• Marketing to finance and accounting buyers in fintech, payments, or B2B SaaS.
• Programs targeting buyers within specific ERP ecosystems.
• Experience supporting LATAM marketing programs.
• Spanish-language proficiency.

Benefits & Perks

• Enjoy generous PTO and sick leave, because we believe in balance.
• Fuel your days with free snacks and paid lunches in the office.
• We've got your health covered with Major Medical Health Insurance.
• Stay nourished with food vouchers and plan for your future with savings funds.
• Unlock stock options and own a piece of our success!
• Work with the best tools and equipment, setting you up to thrive.
• And the best part? Endless growth opportunities await you as we rapidly expand!

If you're passionate about driving change in the FinTech landscape and being part of a company that is shaping the future of digital payments, we invite you to explore opportunities with Paystand.

We understand that no candidate is perfectly qualified for any job. Experience manifests in diverse ways, skills are transferable, and passion is a powerful driver. Your journey and skills are unique, and we value the richness that diverse perspectives bring to our team.
More than a resume, we prioritize a genuine commitment, impactful contributions, and the ability to thrive in our dynamic, collaborative environment. We are enthusiastic about providing you with opportunities to learn and grow within this role. If your experience aligns closely with what we're seeking, we encourage you to apply.

We celebrate the belief that diversity in backgrounds and thoughts fuels better problem-solving and fosters more creative thinking. Our commitment to adding new perspectives to the team reflects our dedication to innovation and inclusivity.
Your journey is important to us, and we look forward to the possibility of welcoming you to our team at Paystand. Feel free to reach out; we can't wait to hear from you.

Most of our roles are onsite. Positions that are eligible for remote or hybrid work arrangements will be clearly indicated in the job posting.

For roles based in Mexico, only resumes submitted in English will be considered.