Director of Account Based Marketing

Power Digital Marketing; México; On-site; PHP 9,236,452 - 12,931,033; Full time

Benefits offered by this job

Base salary in USD

Commission opportunities

Unlimited time off

Fully flexible work model

Healthcare stipend

Mental health days

Growth opportunities

Employee development

DEI initiatives

Job summary

Power Digital Marketing is seeking a Director of Account Based Marketing to lead strategy and execution for our B2B ABM programs. You will own playbooks, platform strategy, and multi-channel orchestration to convert target accounts into pipeline and revenue.

Collaborating with B2B account directors and cross-functional teams, you will architect ABM frameworks and work hands‑on in 6Sense and Demandbase to deliver integrated programs across SEO, Paid Media, Content, and Email Lifecycle.

Qualifications

• 7+ years in B2B marketing strategy or ABM with end-to-end program ownership.
• Advanced English; hands‑on proficiency with ABM platforms such as 6Sense or Demandbase.
• Strategic knowledge of core martech like Salesforce, Marketo, and HubSpot and integration with ABM platforms.
• Team-oriented, able to lead cross-functional teams and manage multiple programs simultaneously.

Responsibilities

• Own end-to-end ABM strategy across the B2B client portfolio—account selection, tiering, intent signal strategy, and multi-channel orchestration.
• Serve as Power Digital's ABM subject‑matter expert and Account Director for Strategy and ABM teams.
• Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring, and predictive analytics workflows.
• Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams.
• Lead cross‑agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to unify ABM campaigns.
• Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology.

Skills

ABM strategy

6Sense/Demandbase

B2B marketing

Salesforce

Marketo

HubSpot

Intent data

Presentation skills

Cross-functional leadership

Job description

Company Overview

We are a tech-enabled growth firm at the intersection of marketing, consulting and data intelligence—igniting revenue and brand recognition for leading and emerging companies worldwide. We are a people-first firm that values diversity in backgrounds and experiences and strives to be the most valued private growth marketing firm in the world.

A Day In The Life

As the Director of Account Based Marketing (ABM), you will lead the strategy, build‑out, and performance of Power Digital's ABM discipline across the B2B portfolio. You will own playbooks, platform strategy, and cross-functional orchestration that turn target account lists into pipeline and revenue, serving as the senior-most ABM voice for clients and the internal authority on intent data, account scoring, and multi-channel orchestration.

You will partner closely with the B2B account directors to translate GTM plans into executable ABM programs, and with Paid Media, Content, Creative, and Email/Lifecycle teams to ensure account-based campaigns are coordinated rather than siloed. This is a builder-and-operator role: you are expected to architect ABM frameworks and get into the platforms yourself when it matters.

Key Responsibilities

• Own end-to-end ABM strategy and delivery across the B2B client portfolio—account selection, tiering, intent signal strategy, and multi-channel orchestration.
• Serve as Power Digital's primary ABM subject‑matter expert and Account Director for the Strategy and ABM teams.
• Build and refine ABM audits, playbooks, and GTM plans for clients in partnership with the B2B Client Strategy team.
• Architect and manage 6Sense and Demandbase implementations, including intent data integration, account scoring models, and predictive analytics workflows.
• Translate intent and engagement data into actionable account tiers and campaign triggers for Paid Media, Paid Social, Content, and Email/Lifecycle teams.
• Lead cross-agency collaboration across SEO, Paid Media, Creative, PR, Influencer, and CRO to ensure ABM campaigns are unified rather than siloed.
• Identify efficiency opportunities in the delivery of ABM products and collaborate toward implementation.
• Support Revenue and Appraisal teams on complex GTM and ABM strategies for new and expanded business opportunities.
• Employ AI technologies to enhance and optimize ABM processes and reporting.
• Utilize and leverage Power Digital's nova ecosystem as it relates to ABM measurement and reporting.
• Present ABM strategy and performance directly to clients; lead discovery discussions on account-based approaches.
• Mentor and upskill Strategy and ABM team members on platform proficiency and account-based methodology.
• Own the ABM measurement framework—pipeline influenced/sourced, account engagement, and velocity through funnel stages.

Role Requirements

• Proficiency in spoken and written English at an advanced level.
• Mandatory: hands‑on proficiency with 6Sense, Demandbase, or equivalent ABM/intent data platforms.
• 7+ years in B2B marketing strategy or ABM, in‑house or in‑agency, with demonstrated ownership of account-based programs end-to-end.
• Strategic knowledge of core B2B martech such as Salesforce, Marketo, and HubSpot, and how they integrate with ABM platforms.
• Deep understanding of intent data, predictive scoring, and account tiering—and how to operationalize them across channels.
• Comfort and ease presenting strategy to clients and leading discovery discussions.
• Strong project management skills; able to run multiple client ABM programs concurrently.
• Strategic understanding of clients' business metrics and pipeline mechanics, and how ABM contributes to them.
• Team-oriented and collaborative; comfortable leading cross-functional teams without direct authority.
• Agency experience valued but not required.

Key Performance Indicators (KPIs)

• Net MRR across B2B ABM / Strategy portfolio.
• Client NPS (8+ average).
• Monthly service expansion pipeline generation.
• Power Circuit Certification (annual).

Most Important Things (MITs)

• Ensure B2B/ABM clients receive the highest-quality strategic work, grounded in intent data and account-level insight.
• Clear, direct, and candid communication with internal and external stakeholders.
• Client value — have your work provided new insight, confirmed a course of action, or outlined a clear path forward.

Benefits & Perks

• Base salary paid in USD + commission opportunities.
• Unlimited time off available on day one.
• Fully flex work environment: full-remote, in-office, or hybrid.
• Healthcare stipend: $50/month to support your healthcare or insurance costs.
• National holidays + 2 mental health recharge days per year.
• Unlimited opportunities for growth & leadership within a rapidly growing firm.
• Ongoing employee development programs for personal and professional growth.
• Quarterly awards including prize money and recognition for outstanding performance.
• Opportunities to be involved in company DEI initiatives.

Power Digital is an Equal Opportunity Employer. We value diversity in race, gender identity, age, disability status, veteran status, sexual orientation, religion and many other aspects of one’s identity. All employees’ points of view are key to our success, and inclusion is everyone's responsibility.