Overview
CRM/Vault Specialist
Reports to CRM Manager
Opportunity
The CRM/Vault Specialist will be a member of the Global Marketing team for Menarini-Stemline, operationally responsible for Global (ex-US) CRM activities, with a focus on EU and MEA countries.
The main mission is to drive projects to support CRM/Vault related development and evolution, that resonate with the end user community whilst driving the leadership team's strategic initiatives.
The incumbent will manage CRM/Vault related tasks acting as point of contact with the regional/ markets and Commercial and Medical excellence leads.
Responsibilities
Operations and support
- Act as SME for Veeva CRM and Vault related technical and business topics.
- Support customer facing teams in EU-5 and key MEA countries in day-to-day CRM activities.
- Perform admin and configuration tasks, address and resolve issues, problems and change requests.
- Drive segmentation & targeting exercises with country commercial leadership, and if necessary, external consultants to ensure high quality impact of commercial team deployment.
- Assess, monitor and continuously enhance user adoption towards CRM and promote digital engagement.
- Enable tracking of key metrics for Commercial and Medical Excellence, provide leadership with periodic analytical progress reports and outcomes.
Project Management and Business Analysis
- Strategic design and rollout of CRM and Vault systems across EU & MEA countries, support geographic and product portfolio expansion targets through re-usable processes and ready-to-deploy systems.
- Interface between Menarini-Stemline and CRM/ Vault systems’ vendors and consultants.
- Accountable for Commercial and Medical CRM/Vault activities including the set up of business rules, with strong cross-functional collaboration with Medical and Market Access teams.
- Collaborate with country teams, including leadership, towards optimization of CRM/Vault systems.
- Propose and discuss with the leadership developments and upgrades of CRM/Vault system to ensure state of the art CRM/Vault systems in Menarini-Stemline.
Additional responsibilities
- Train and support users: Provide comprehensive training and ongoing support on CRM/Vault systems.
- Maintain knowledge base: Lead training sessions and update documentation for effective system usage.
- Optimise processes: Identify and implement improvements to streamline operations and enhance efficiency.
- Ensure compliance: Maintain adherence to policies, regulations, and security standards.
Qualifications
- Degree, preferably in Marketing and Sales, Information Systems, Business Administration and related disciplines.
- Minimum 3 years operational / technical expertise in CRM and Vault systems, in particular Veeva, and their application to the pharmaceutical industry.
- Experience with Vault systems, in a regional or global role would be a plus.
- Veeva CRM/Vault certification would be an asset.
- Project management, business analysis and analytical capabilities. Ability to understand business requirements and translate them into technical solutions.
- Data Analysis: Strong skills in analysing data to drive decisions and improve CRM processes.
- Effective verbal and written communication skills in English for training, support, and collaboration. Other European languages would be an asset.
- Ability to troubleshoot and resolve technical issues related to the CRM/Vault system. Experience in L2-L3 support is a valuable plus.
- Ability to manage multiple tasks and prioritise effectively. Self-starter with the ability to work with cross-functional teams to achieve common goals.
- Customer orientation, teamworking, collaborative and proactive aptitude.
Menarini Stemline is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.