Website & eCommerce Intern

BAT; Roma; Hybrid; EUR 97,000 - 117,000; Part time

Benefits offered by this job

Meal vouchers

Flexible working arrangements

Modern workplace

Job summary

BAT is seeking an E-commerce Intern to join the South Europe Area E-commerce team in Rome, supporting campaigns, content management and data analysis from day one. Gain exposure to CRM, Brand and Supply Chain while delivering real business impact.

You will work on digital analytics, A/B testing and feature implementations, with guidance from experienced professionals and a competitive internship allowance. Fluency in English and Italian is expected.

Qualifications

• Bachelor’s or Master’s degree in Business, Marketing, Economics, Digital Management, Engineering or related disciplines.
• Strong interest in Digital Commerce, Customer Experience and online consumer behaviour.
• Analytical mindset with the ability to interpret data and turn insights into recommendations.
• Excellent organizational and project management skills.
• Strong communication skills and ability to collaborate with multiple stakeholders.
• Proactive attitude, curiosity and willingness to learn in a dynamic business environment.
• Good knowledge of Microsoft Excel and PowerPoint.
• Familiarity with Google Analytics 4, experience with Adobe Analytics, Magento, Shopify
• Understanding of AI powered tools, including Microsoft Copilot is considered a plus.
• Fluency in English and Italian.

Responsibilities

• Support planning, execution and monitoring of eCommerce campaigns and promotional activities.
• Assist in website content management and product catalogue optimization.
• Analyze website performance, customer behaviour and campaign results using digital analytics tools.
• Support A/B testing and personalization initiatives aimed at improving conversion and customer experience.
• Coordinate with cross-functional stakeholders including CRM, Brand, Supply Chain, Legal and external agencies.
• Contribute to the implementation of new digital features, product launches and customer-facing initiatives.
• Prepare performance reports, business analyses and executive presentations.
• Monitor competitor activities, digital trends and ecommerce best practices.

Skills

Digital commerce

Customer experience

Data interpretation

Project management

Communication

Excel

PowerPoint

AI awareness

Education

Bachelor's/Master degree in Business/Marketing/Economics/Digital Management/Engineering

Tools

Google Analytics 4

Adobe Analytics

Magento

Shopify

Job description

BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow by Building a Smokeless World.

To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!

ROLE POSITIONING AND OBJECTIVES

This role is part of South Eastern Europe Digital Team based in Rome and is a great opportunity to learn and get fully involved in a multi-cultural, open environment.

This internship is a structured learning experience that combine in-class theory with real-world applications, while being supported by an experienced team of professionals.

Deliver with integrity is one of our company core values and we expect you to take this opportunity to grow your Marketing experience and skillset whilst receiving a competitive internship allowance.

As a E-commerce Intern you will be part of the South Europe Area E-commerce team supporting in multiple activities. Strategic topics as well as operational tasks right from the beginning and be part of a dynamic team contributing to the business results.

What You Will Be Accountable For

• Support the planning, execution and monitoring of eCommerce campaigns and promotional activities.Assist in website content management and product catalogue optimization.
• Analyze website performance, customer behaviour and campaign results using digital analytics tools.Support A/B testing and personalization initiatives aimed at improving conversion and customer experience.
• Coordinate with cross-functional stakeholders including CRM, Brand, Supply Chain, Legal and external agencies.
• Contribute to the implementation of new digital features, product launches and customer-facing initiatives.Prepare performance reports, business analyses and executive presentations.
• Monitor competitor activities, digital trends and ecommerce best practices.

Essential Experience, Skills And Knowledge

• Bachelor's or Master's degree in Business, Marketing, Economics, Digital Management, Engineering or related disciplines.
• Strong interest in Digital Commerce, Customer Experience and online consumer behaviour.
• Analytical mindset with the ability to interpret data and turn insights into recommendations.
• Excellent organizational and project management skills.
• Strong communication skills and ability to collaborate with multiple stakeholders.
• Proactive attitude, curiosity and willingness to learn in a dynamic business environment.
• Good knowledge of Microsoft Excel and PowerPoint.
• Familiarity with Google Analytics 4, experience with Adobe Analytics, Magento, Shopify
• Understanding of AI powered tools, including Microsoft Copilot is considered a plus.
• Fluency in English and Italian.

What We Offer

• €800 gross monthly internship reimbursement
• Meal vouchers (Ticket Restaurant)
• Flexible working arrangements
• Modern workplace with dedicated common areas and on-site services

#hybrid#

What we offer you?

• We offer a market leading annual performance bonus (subject to eligibility)
• Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives
• Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
• You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills
• We prioritise continuous improvement within a transformative environment, preparing for ongoing changes
• Benefits
  • Meal Voucher/ Canteen as per location
  • Private Pension
  • Life & Health Insurance
  • Yearly bonus based on the ABS
  • Family support policyOffice perks
  • Flexible policy as per agreed Second Level agreement.

WHY JOIN BAT?

We’re one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.

Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.

We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).

Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experiencehere.

If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.